Print versus digital, where are we?
Five years ago, the majority of communicators were absolutely convinced that the digital wave would completely sweep the print industry.
Everyone was confident that publications such as annual reports would quickly disappear and be replaced by digital publications distributed online.
At the moment, it is clear that the pace of this digital revolution in the field of communication seems to have slowed down or even almost reversed. More and more communicators ask for having something physical to share with their audience.
Is that still a problem of mentality or rather a resistance to change?
2019 may be a crucial year in understanding the phenomenon.
Definitely, the printed formula and the digital one have both advantages and disadvantages. Perhaps it is not absolutely essential to make a choice between one and the other solution. Both are parallel solutions offering a real complementary impact.
Whatever your communication channel, the communication agency Page in Extremis can help you in the realisation of your impactful media.
For example, in close collaboration with Seldia, the European direct selling association, the communication team uses print or digital possibilities in a complementary way. The choice of the solution depends directly on the habits of the targeted audiences. Thus, the annual report remains preferably read in printed format while the channels used to promote this publication to the same audience is paradoxically that of social media.
Interested in reviewing your means of communication according to your audiences? The communication agency, Page in extremis can help you optimise your communication plan.
More information: www.inextremis.be
“The key distinction between a traditional and a customer-cultivating company is that one is organized to push products and brands whereas the other is designed to serve customers and customer segments”
— Harvard Business Review. HBR’s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt).
Happy 30th anniversary to the French-speaking Brussels Parliament!
When it was created in 1831, Belgium was organised into a unitary but decentralised state: all powers were concentrated at the level of the national state, which discharged a certain number of powers over subordinate communities, namely the provinces and municipalities; the autonomy of these was controlled by the central authority.
The transition from a unitary state to a federal state took place in different stages and was the subject of six institutional reforms.
The French-speaking Brussels Parliament finds its origin in these institutional reforms. It is a full-fledged parliamentary assembly made up of the 72 elected French-speaking members of the Brussels Regional Parliament.
The French-speaking Brussels Parliament adopts decrees and regulations applying in Brussels to public or private French-speaking institutions active in Community matters.
The decrees have equal power to the laws in matters which concern in particular the assistance to the people, the health and the vocational training, as well as to the international treaties or agreements of cooperation concluded in these domains.
The scope of the decrees and regulations voted by the French-speaking Brussels Parliament is limited in the territory of the Brussels-Capital Region to institutions which, because of their organisation, are considered to be unilingual French.
To mark its 30th anniversary, the French-speaking Brussels Parliament has entrusted the communication agency Page in extremis with the creation of a logo that will be used throughout the year.
The collaboration between the French-speaking Brussels Parliament and the Page in extremis began twelve years ago, in 2006.
The creative team of the communications agency is very proud to establish and maintain exceptionally long-lasting relationships with the vast majority of its clients. This demonstrates the consistent quality of the agency’s services and the profound dedication of all its collaborators.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
More information: www.inextremis.be
“Reputation does not exist outside of time. Reputational factors define a company’s past (a good or bad heritage), present (its activities in the here and now), and expectations for the future (where the company says it is going and whether others believe this). Reputation is always present—a company without a reputation is a conceptual impossibility”
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals).
We thank you for this beautiful year filled with exciting projects.
Time for all of us to find our loved ones to share our joy of living and regenerate ourselves.
We will return soon full of energy and with reinvigorated creativity.
Enjoy the holiday season with your loved ones.
Season’s Greetings to you and your family!
#pageinextremis
“The essence of the diffusion process is the information exchange through which one individual communicates a new idea to one or several others. At its most elementary form, the process involves (1) an innovation, (2) an individual or other unit of adoption that has knowledge of, or has experienced using, the innovation, (3) another individual or other unit that does not yet have knowledge of, or experience with, the innovation, and (4) a communication channel connecting the two units”
— R. M. Everett in Diffusion of Innovations, 5th Edition.
The Airport Carbon Accreditation programme in pocket format!
The airport is a uniquely complicated space, bringing together hundreds of companies, thousands of vehicles and millions of passengers.
As far back as the 1970’s airports have been carrying out environmental management programmes dealing with various aspects of airport operations.
Now, in the context of climate change coupled with trading conditions that reward efficiency, different initiatives are underway to help lower carbon dioxide emissions at the airport.
Over the past 9 years, airports operators in different parts of the world have been gradually channelling their efforts to reduce their CO2 emissions, through an independent programme called Airport Carbon Accreditation.
The communication agency Page in extremis is pleased to be in the service of ACI EUROPE on the promotion of the Airport Carbon Accreditation programme.
ACI EUROPE is the voice of Europe’s airports, representing over 450 airports in 44 European countries. The members of the association handle 90% of commercial air traffic in Europe. Based in Brussels, ACI EUROPE leads and serves the European airport industry and maintains close links with other ACI regions throughout the world.
About Page in extremis:
Page in extremis is a communication partner who offers you specific services in corporate and institutional communication with a particular focus on branding and the development of digital and classic media.Page in extremis helps you realise innovative and surprising publications.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
More information: www.inextremis.be
“So how do you craft an inspiring speech that is effective and memorable? It’s a matter of finding the right balance between creating the right emotions and tailoring a relevant message to your audience”
— in Communicate to Influence by Ben Decker & Kelly Decker on Blinkist.
Making Europe the best place to work!
The World Employment Confederation-Europe launches “Making Europe the best place to work”, the private employment industry’s vision for labour markets for the next five years.
As the EU prepares for a new Parliament and Commission to take over, WEC-Europe proposes five areas of focus and a series of concrete policy measures to help European people and companies adapt to changes in the world of work.
WEC-Europe believes that social innovation is the right approach to enable this vision and lead to new ways of working, learning and ensuring social protection.
“The private employment industry has started implementing this concept for some years now,” explains Denis Pennel, Managing Director of the World Employment Confederation-Europe.
The Vision Paper sets out concrete policy recommendations in five areas to capitalise on this experience and enable open, inclusive and sustainable labour markets in Europe:
- Encourage diverse forms of work to bring more people into the labour market;
- Empower EU citizens to build their career path in a changing world of work;
- Strengthen the Single Market to unlock the growth and jobs potential of business services;
- Rethink protection schemes to ensure the sustainability of national social models;
- Strengthen the collaboration between labour market intermediaries to maximise their potential.
WEC-Europe has summarised its key recommendations in an eye-catching leaflet. The publication is the result of the co-creative framework that occurred between the WCE-Europe team and the creative staff of the communication agency, Page in extremis.
About Page in extremis:
The communication agency helps create and develop each of your publications as an appendage of larger strategic communication plans.
Page in extremis builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
“Preliminary planning is the most important aspect of successful event management. Good planning is a continuous process that should be adaptable and flexible throughout the duration of the planning period. Identify the objective and format of the event early on and ensure that teammates and leadership are on board with this vision”
— K. M. McDonald in The 7 Stages of Highly Effective Event Management & Production: Best Practices, Policies and Procedures for Corporate Event Managers.
How to add a unique touch to your events?
Renting out interior design and decor solutions for your events!
DecoLoc rents out interior design from renowned European brands like Vondom, Slide or XL Boom, with an excellent eye for detail to fulfil all your expectations and needs.
To be able to cover the entire event, DecoLoc offers full coverage of your event, including all accessories and details. All of this will be refined with Mariano’s touch, to appeal to the amateur enthusiast as well as the connoisseur.
His promise: always being one step ahead of the competition!
Today DecoLoc mainly focuses on company/business activities, VIP receptions, wedding parties, staff parties, fares, interior design, seminaries, private parties and film shootings.
The Decoloc touch is: Closely work together with the clients in a personal way to offer them the best solution to their wishes. All that, giving them complete freedom of design and colour.
The Decoloc visual identity and the catalogue website are both signed by the communication agency, Page in extremis.
The catalogue website is the result of an intimate dialogue associating the management of Decoloc with the creative digital unit of the communication agency.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
“YouTube can be as simple as your company broadcasting interesting videos or as complicated as your own channel with interactive features for your fans. YouTube is social, YouTube is lively, and YouTube has a special relationship with Google. YouTube can go viral!”
— J. McDonald in Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond.
Stay tuned with our planet: read the WWF magazine!
Appeared on Earth 300 000 years ago, Homo Sapiens has had an exceptional destiny. While our closest biological cousins, the great apes, now number about 200,000 individuals, the human has exceeded 7 billion individuals …
This demographic challenge is added to the global adoption of a lifestyle extremely voracious in natural resources.
In all areas, the signs of depletion of the Earth are multiplying worryingly:
- There is the talk of “windshield phenomenon” to evoke the virtual disappearance of insect impacts on windshields when driving on motorways.
- Forests have lost 1.2 billion km2, mainly for agriculture and plantations.
- In 25 years, dead zones in the oceans and seas have grown by 75%.
- Plastic seas have made their appearance and are wreaking havoc in many places around the world.
These are some crucial issues that must be addressed if we want to leave a living planet for our children.
WWF magazine provides an inspiring, in-depth look at the connections between animals, people and our planet.
Published quarterly by WWF, the magazine helps us make a part of the efforts to solve some of the most pressing issues facing the natural world.
The communication Agency, Page in extremis has been entrusted with designing and producing of the Belgian edition of the magazine, which is sent to the Belgian members of WWF.
Readers will find WWF Magazine has a contemporary design and a modern editorial approach. Every edition carries an appraisal of the association’s actions and projects and deals with significant environmental themes.
Page in extremis is delighted to associate its ability with the values of the WWF.
More than ever, we need all of us to save our only home, the Earth!
About Page in extremis
The communication agency, Page in extremis helps you diffuse your key messages. We stimulate your brand and develop your percussive digital and classic media.
Be surprised by our expertise, contact us!
For more information:
http://www.inextremis.be
“A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.””
— M. Kothand in The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells.
CEMA, European Agricultural Machinery Association has a brand new website!
CEMA is the association representing the European agricultural machinery industry. The association brings shared expertise and shapes EU legislation for the benefit of sustainable farming and the agricultural machinery and solutions sector.
To advance agricultural machinery and solutions for sustainable farming, CEMA focuses on some priorities. Agriculture 4.0 and Smart Farm Machines are drivers for efficiency and competitiveness in modern sustainable farming. Through the participation to selected EU projects and initiatives, the European farm equipment industry contributes to innovation in the agri-food chain and is part of the solution to feeding a growing world population.
A crucial element of the CEMA activities is collecting statistics and data on market developments of the European agricultural machinery industry. Once analysed, CEMA then prepares several reports that are publicly available. Additionally, a monthly Barometer captures the mood of the key business players. CEMA is also part of the Agrievolution alliance where data and market trends are analysed from a worldwide perspective.
Stay tuned by the latest news & insights about markets, technology & EU regulation with the CEMA Website.
The website is the result of the collaborative work between CEMA’s team and the communication agency, Page in extremis.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.cema-agri.org
http://www.inextremis.be
About CEMA
With 10 national member associations, the CEMA network represents both large multinational companies and numerous European SMEs active in the sector. CEMA represents more than 4,500 manufacturers, producing more than 450 different machine types and generating an aggregated turnover of more than EUR 26 billion. 135,000 people are directly employed in the sector, with a further 125,000 people working in distribution and maintenance.