Did you know that the GS1 system of standards spans more than 20 industry sectors, over a million companies in 150 countries?
With this latest edition of the GS1 Healthcare Reference Book, stories shared by healthcare stakeholders —from every part of the supply chain and from every continent— point to some significant developments.
One can see the worldwide movement of using GS1 standards to help solve some of healthcare’s toughest challenges. GS1 global standards are becoming ONE language of choice for supply chain management and electronic commerce in healthcare. Their implementation improves patient safety, patient compliance and supports electronic health records.
GS1 global standards ensure compatibility and interoperability of supply chain solutions, not only within an organisation but also within a country, region, and across sectors and borders.
GS1 is a not-for-profit, global standards organisation with nearly 40 years’ experience in supply chain optimisation.
The GS1 system of standards now spans more than 20 industry sectors, over a million companies in 150 countries and facilitates more than six billion daily transactions.
Global adoption of the GS1 system of standards undoubtedly benefits patients and industry stakeholders worldwide.
Since several years, the communication agency, Page in extremis designs and produces the GS1 Healthcare Reference Book.
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.
For more information:
http://www.inextremis.be
“Managing organisational relationships with governments is a strategic communication activity. Building these relationships requires a major effort; improving and maintaining them involves consistent engagement over many years” — J. Mahoney in Strategic Communication Second Edition
In the light of the #BetterLighting social media campaign
#BetterLighting is the main hashtag of the social media communication campaign performed by LightingEurope, the industry association that represents the lighting industry in Europe.
The campaign aims to highlight all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of lighting.
Lighting is more than enabling vision.
Lighting influences our mood and sleeping rhythm. It is responsible to a large extent for our appreciation of our surroundings.
The step from “conventional” lighting to digital LED-technology opens a new world of opportunities, based on lighting systems, providing lighting management capabilities, dynamic light, analysis of collected data and many more.
Intelligent lighting systems can change the spectrum and the intensity of the light adapting it to the human needs and tasks to be performed. Lighting systems also react instantly to user needs, thereby reducing energy consumption.
Besides considering the visual needs for lighting and energy efficiency, the biological and emotional effects of light for the human being must also be optimised. Human Centric Lighting supports health, well-being and performance of humans.
LightingEurope is the voice of more than 1000 lighting companies who employ more than 100000 people over Europe. LightingEurope’s daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims. In doing so, the organisation is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightingEurope has gathered facts and figures from studies spanning various disciplines.
The integrated communication campaign is designed in several stages. In the first phase, a Web platform —valueoflighting.eu— is developed as a central point of information. Then the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube. Other developments will be implemented later. Keep following us to keep track of it.
The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative team of the communication agency Page in extremis.
The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years.
Located in Brussels, Page in extremis is a communication partner who can help you develop your own integrated communication campaigns.
More information:
http://www.inextremis.be
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://valueoflighting.eu and join us on this journey!
“Real communication, it has been said, is rare and involves “the transferring of an idea from the mind of the sender to the mind of the receiver”. If someone does not want to receive your message, they won’t. Would-be communicators therefore need to understand the motivations of their audience” — C. Rose in How to Campaigns — Communications for Change
A clear vision of what mobility will look like in 2030
Acting without a vision is like navigating without a compass, you are likely to turn in circles!
On the contrary, “the ERTICO Partnership has a clear vision for mobility in 2030: seamless, greener, safer, cross-border, digital, and inclusive” specified Mr Jacob Bangsgaard, ERTICO Chief Executive Officer.
The transport sector is currently facing some significant challenges when it comes to population growth, increasing urbanisation, growing of transport demand and climate change.
In their publication "Vision 2030, Advancing Smart Mobility Together”, the ERTICO Chief Executive Officer, highlights that “these (challenges) can be overcome only with a holistic approach, which brings together all the players involved in the production of transport and mobility services”.
ERTICO’s Vision 2030 looks at the policy scenarios and technology currently available as well as forecasting future development of those technologies and predicting their impact on mobility in 2030.
The ERTICO Partnership —120 public and private organisations— has entrusted the communication agency Page in extremis with the design and development of their Vision 2030’s publication. The result is a concise and attractive brochure made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the ERTICO’s communication team.
Page in extremis has extensive expertise in how to communicate your strategic vision. The communication agency stimulates your brand and develops your percussive digital and classic media.
Be surprised by our know-how, contact us!
Read more at:
http://www.inextremis.be
“Before they start their journeys, sailors and pilots ‘set the compass'— that is, adjust their navigation tools_ so that their readings are accurate. Compass readings give direction, and that is the role of goals and objectives in a strategic communication plan” — J. Mahoney in Strategic Communication — Campaign Planning
Committed to Europe - Agenda for Action 2019-2024
Aggregate US investment in Europe totalled €2 trillion in 2017 and directly sustains more than 4.7 million jobs. Across Europe, American companies play a crucial role in supporting and ensuring the prosperity of local communities, which together contribute to making a stronger EU that continues to be a powerful innovation hub and preferred investment destination.
With sustained focus, Europe can remain one of the most attractive regions in the world to do business, but also one of the best places to live, study, work and raise a family.
The publication Agenda for Action 2019-2024 outlines the four priority areas AmCham EU believes should drive the political agenda over the next five years: empowering people, boosting the Single Market, leading global cooperation and investing in the future.
AmCham EU speaks for American companies committed to Europe on trade, investment and competitiveness issues. It aims to ensure a growth-orientated business and investment climate in Europe.
AmCham EU facilitates the resolution of transatlantic issues that impact business and plays a role in creating a better understanding of EU
and US positions on business matters.
Agenda for Action 2019-2024 is the result of the collaboration between the AmCham EU communication unit and the creative team of Page in extremis.
The Communication Agency Page in extremis is delighted to benefit from the repeated trust of AmCham EU.
Located in Brussels, Page in extremis is a communication partner who delivers your messages into innovative communication media.
The agency offers you specialised services going from corporate and institutional branding to the development of digital and classic media.
More information:
http://www.amchameu.eu/committed-europe-agenda-action-2019-2024
http://www.inextremis.be
“It’s tough to find good contractors these days, isn’t it? And it was tough back in 1508, too. It took seven years to convince Michelangelo to sign on the dotted line, and then it took him 11 years to finish the project. Luckily, he was able to give consistent status updates that kept everyone focused on the big picture” — S. Cooper in 100 tricks to appear smart in meetings
How can you benefit from better lighting in your daily life?
LightingEurope is working to deliver the added value of lighting.
In their newly released web platform valueoflighting.eu, the lighting industry explains how we can all benefit from better lighting in our daily lives.
Light not only allows us to see and navigate our surroundings, but it also helps us feel good and function better. Light affects our alertness, cognitive performance, emotions and sleep/wake cycle. Good lighting increases concentration reduces fatigue and is bright enough for all visual tasks, including tasks performed by ageing employees.
With valueoflighting.eu, LightingEurope showcases all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of light.
LightingEurope has gathered facts and figures from studies spanning various disciplines.
The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The web platform is the result of the collaboration between LightingEurope and the creative team of Page in extremis.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into innovative communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to spread a bright idea of who you are.
More information:
Discover https://valueoflighting.eu and join us on this journey to see the light… in a different light!
http://www.inextremis.be
“Your writing style does not need to change based on whether you are writing to business people or directly to consumers. Don’t think B2B (Business to Business) or B2C (Business to Consumer) when writing, instead think M2Y (Me to You). At the end of each communication is a human being reading your message” — D. Blick in The 15 Essential Marketing Masterclasses for Your Small Business
How to maximise the contribution community pharmacists make to tackling communicable diseases?
The Pharmaceutical Group of the European Union (PGEU) has published its Best Practice Paper on Communicable Diseases and Vaccination which highlights some innovative services and activities which are provided by community pharmacists across Europe in response to the threat posed by communicable diseases and vaccine hesitancy.
It also highlights potential future and emerging pharmacy services which could strengthen the resilience of European health systems in the area of communicable diseases and vaccine hesitancy.
In the Paper, PGEU makes some recommendations to EU Institutions, Member States and the wider public to maximise the contribution community pharmacists make to tackling communicable diseases and improving vaccination coverage:
- European institutions and agencies are encouraged to continue and strengthen collaboration with community pharmacists and pharmacy organisations at European level, for example in the Joint Actions on Antimicrobial Resistance and Vaccination;
- National governments are called upon to include and integrate community pharmacists into national vaccination strategies;
- Pharmacists should be enabled to provide new and innovative services in response to the threat posed by communicable diseases and vaccine hesitancy;
- Pharmacists should be better integrated into primary health care systems and services, for example, integration of electronic health records to facilitate efficient notification of pharmacists’ interventions to the patient’s medical record;
- Services, such as vaccinations should be globally commissioned within national health systems;
- Pharmacists should be encouraged to vaccinate themselves against influenza.
The Best Practice Paper on Communicable Diseases and Vaccination is the result of the collaboration between PGEU staff and the communication agency Page in extremis. Page in extremis is delighted to benefit from the repeated trust of PGEU for several years.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
https://www.pgeu.eu/en/policy/47:vaccination.html
http://www.inextremis.be
“Website design is critical to a website’s success and can be the difference between having a customer for life or no visitors at all. A winning website should look professional and be clear about its objective from its first impression”
— M. Pierce in Increase Website Traffic Now!: 45 Proven Tips That Will Increase Your Website Traffic by 500% in the Next 45 Days.
How to develop an effective communication campaign integrating social media?
The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.
The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.
The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.
The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.
And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.
More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be
“Organizational strategy is the means a nonprofit uses to determine how it will advance its mission, realize its vision, and deliver real value to the community or cause it serves, through successfully navigating competitive, collaborative, and other dynamics” — D. La Piana in The Nonprofit Strategy Revolution - Real-Time Strategic Planning in a Rapid-Response World
Animated video is an appealing instrument that helps you comprehensively tell your story: animation simplifies complex topics.
We all know that the secret to an effective animation is to start with the drafting of an appropriate storyboard. But, why is storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains reasons:
1) The storyboard allows checking if the concept works. The storyboard determines the direction the animation is going to take.
2) While creating the storyboard, you can write and test impactful punch lines and dialogues.
3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.
4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.
More information:
https://www.youtube.com/watch?v=S7zpZ-3XsC8
http://www.inextremis.be
