“Event branding emphasizes image. Companies with strong existing brands need to maintain dominance and positioning, while firms lacking brand recognition must make a name within their competitive space. When it comes to the event execution, almost everything I create is branded—from the preplanning phase, to onsite to post-event activities. Branding requires a formula, and it affects every touch point throughout the event” — Allison Saget in “The Event Marketing Handbook”
A dynamic and digital logo for the SERA conferences and Convention!
SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.
The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.
Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.
In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).
In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.
From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.
The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.
Five conferences took place, each organised in distinct EU regions:
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki
- SERA Regional Conference West Mediterranean in Valletta
- SERA Regional Conference Central in Berlin
- SERA Regional Conference North Sea in Amsterdam
The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:
Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination”
— Sir Richard Branson
A brand new identity for the IRISPHERE programme
Coordinated by citydev.brussels, the IRISPHERE programme wants to boost the development of the circular economy in the Brussels-Capital Region.
Its ambition is twofold: to guide Brussels companies to improve materials cycles and to reinforce cooperation between companies on the regional level.A broad consortium of Brussels actors who are circular economy pioneers led the IRISPHERE programme.
That consortium consists of citydev.brussels, EcoRes, Lateral Thinking Factory, Greenloop, BECI, La Ferme Nos Pilifs, Bruxelles Environnement, Bruxelles-Propreté, the Port of Brussels, the Communauté Portuaire Bruxelloise, atrium.brussels, and greentech.brussels by impulse.brussels.
IRISPHERE receives support from the European Regional Development Fund (ERDF) and the Brussels-Capital Region, and provides a free service to improve your company’s circularity.
IRISPHERE is looking to experiment with industrial ecology on a city scale.
Industrial ecology takes its cue from natural ecosystems to reorganize economic activities and the flow management for those economic activities.
The starting point is setting up an industrial symbiosis between companies, simultaneously improving those companies’ bottom line and environmental performance.The large consortium of Brussels actors who lead the programme has entrusted the communication agency, Page in extremis with the mission to create a new logo and a dynamic visual system for IRISPHERE.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
http://irisphere.brussels/en/
(Source: pageinextremis, via pageinextremis)
The cube of AmCham made his show at Washington DC!
No two other regions in the world are as deeply integrated as the EU and the US.
The transatlantic economy is responsible for €5.2 trillion total commercial sales and employs 15 million workers on both sides of the Atlantic.
A strong, vibrant EU-US relationship delivers growth and stability for businesses and citizens.
For promoting the Transatlantic relationship, the Amcham’s communication team has developed a vibrant idea: the cube.
Seeing the numerous pictures posted on the twitter account of Susan Danger, the AmCham CEO, no doubts that the cube made his show and was a star at Washington DC.
The cube was developed in close collaboration with the communication agency Page in extremis.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, inspiring publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://twitter.com/AmChamEU/status/878235700436643842
https://twitter.com/AmChamEU_SDA/status/880079079608909824
http://www.inextremis.be
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic”
— H. Schultz in Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
To mark World Refugee Day, The Adecco Group, in collaboration with researchers of the Reallabor Asyl, a research cooperation with the Heidelberg University, the Heidelberg University of Education and the Centre for European Economic Research, has launched a white paper on ‘The labour market integration of refugees’.
The research outlines new evidence showing that swifter workplace integration of refugees can reduce their fiscal impact, lead to long-term GDP growth, and correct labour market imbalances.
18 European employers share their best practices, showing how the tone from the top, network building, flexibility and problem-solving are essential in the integration process.
Page in extremis is delighted to have participated in the creative development and the graphical production of the white paper.
The result is a remarkable publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the Adecco’s communication team.
Page in extremis has extensive expertise in communication with sensitive and human-centered issues. The communication agency stimulates brands and develops percussive digital and classic media.
Be surprised by our know-how, contact us!
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“Once a brand’s positioning and communication objectives are determined, the next step is to address how they can be best translated into an actual Integrated Marketing Communication campaign message that will effectively build and sustain that positioning for the brand in the market. This is the creative idea” — L. Percy in Strategic Integrated Marketing Communications
SAPEC and Page in extremis: a long and fruitful collaboration that lasted more than 20 years!
The last SAPEC group’s Report is the 22nd Annual Report that the communication agency, Page in extremis achieves for the group.
Today, the SAPEC Group has successfully achieved its reconversion from a mining and chemical company to an industrial and services holding company with a stable but varied string of complementary activities, which are mainly established in Portugal but increasingly in Spain.
The Group has set up specialised, competent structures and teams in each of its business areas, which all operate autonomously, enabling it to achieve a major critical mass and significant market shares.
Listed since 1926 on the Brussels Stock Exchange, the company enjoys a stable and prestigious shareholding structure (Velge, Espirito Santo and ParibasCopeba Groups) ensuring the necessary durability, professionalism and entrepreneurship, key ingredients of success in the XXI century.
Page in extremis is grateful and very proud to have had the opportunity to give a high level of service to the SAPEC group for many years.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, impressive publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
“Successful brands are like famous personalities – they have ways of doing things that we instantly recognize and expect. They have a distinctive look, feel and tone of voice that we associate with them. If you consider your brand as a living personality, you will find it easier to bring it to life and have meaning”
— Hitchens, Julia; Hitchens, Paul. in Successful Brand Management In A Week
Discover the 2016 annual report of BRUGEL. 100% digital, this one can be consulted on a dedicated online version.
In addition to the information of a report in the traditional format, the digital version offers videos and animations.
Also, the online version designed in responsive design can be consulted on a smartphone as well as on a tablet or a computer.
By visiting the online version, you can also download the whole report in PDF format or just some chapters, thanks to the download centre, which can be adapted to your needs.
BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.
BRUGEL has also strategically defined its commitments for efficient market functioning, smart grids and vigilant consumer protection.
BRUGEL has selected the Communication Agency Page in extremis for writing, designing and producing the 2016 Annual Report in close collaboration with the BRUGEL’s communication team.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisbranding.be
http://www.inextremisdigital.be
http://annual-report-2016.brugel.brussels
“Regardless of the type of advertising, in any marketing communication brand awareness and brand attitude will always be a communication objective. A brand will need to stimulate awareness, and to positively contribute to its equity, with every piece of its marketing communication” — L. Percy in Strategic Integrated Marketing Communications
Citydev.brussels actively contributes to the future of Brussels!
Citydev.brussels is one of the best-known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
For the organisation, the last year has been rich in events and news. Several projects have been completed, and others have been launched, new modes of operation have been tested and approved, without referring to the recognition of the expertise which now exceeds the Belgian borders widely.
The Internet version of the Report of Activities 2017 contains comprehensive information on the projects, the goals and ambitions of the institution.
Page in extremis is delighted to have participated in the creative development and the graphical production of the citydev.brussels’ online Annual Report.
The result is a stunning internet publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the citydev.brussels’ communication team.
Page in extremis confirms its ever-evolving expertise in annual reporting by releasing the new online Annual Report of citydev.brussels.
Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.
Since 1994, the broad experience of the communication agency spreads to more than four hundred annual reports.
Be surprised by our know-how, contact us!
More information: http://www.inextremis.be
“Messages aren’t content. They’re used to shape content. So, as you create your content for each page and component, you’ll interpret the messaging for the audience and page context”
— E. Kissane in The Elements of Content Strategy
Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest football stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.
Page in extremis, a communication agency based in Brussels, has been chosen as a partner to develop the visual design and imagery of the last annual report of Prosport.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Each year, the creative team designs and produces numerous and significant reports.
The communication agency is specialised in corporate and institutional communication. Page in extremis has developed its internal graphic studio.
Source: http://www.inextremis.be