Since the launch of the WCO Mercator Programme in June 2014, the WCO has delivered more than 60 WCO capacity building, technical assistance, and training activities in support of World Trade Organization (WTO) Trade Facilitation Agreement (TFA) implementation.
Mercator Programme support draws from WCO trade facilitation instruments, standards, and tools.
Article 23.2 of the TFA requires that “each member shall establish and or maintain a national committee on trade facilitation or designate an existing mechanism to facilitate both domestic coordination and implementation of the provisions of the TFA”.
The WCO is actively supporting Members in the establishment and maintenance of TFA National Trade Facilitation Committees (NCTFs).
In the objective of this mission, the WCO organises TFA course. In collaboration with the WCO communication team, an information brochure has been designed and produced by the communication agency, Page in extremis.
The Belgian communication agency, Page in extremis is an official provider of the international organisation.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“At each touch point you test the authenticity of the brand promise. Every time you touch a brand, you ask, “Am I getting what it promised?” And if you experience disappointment, you may wonder, “What other brands may be available that may deliver the same thing?” — L. Sartain and M. Schumann in Brand From the Inside —Eight Essentials to Emotionally Connect Your Employees to Your Business
Citydev.brussels is one of the best-known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their 2015 annual report.
The result is a vibrant and impactful publication which was made within an intimate dialogue framework involving the Belgian communication agency’s creative team and citydev.brussels’ communication team.
An easy to read online version of the report is also available.
During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.
Page in extremis had already contributed to the successful rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.
More information:
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu
“Now that the pivotal production and operational elements of the event are in place, consideration should be given to event promotion. Initiate a publicity campaign by drafting a press release or media alert, scheduling it for distribution to key press partners and influencers, and giving thought to your social media and content marketing strategy. In order to effectively promote your event it is vital that you carefully consider how best to reach the people you want to attend your event or your target audience” — K. M. Mc Donald in The 7 Stages of Highly Effective Event Management and Production
How to use digital solutions to enhance and promote your next event?
First, divide your digital communication campaign into three parts: BEFORE, DURING and AFTER EVENT. Content diffusion throughout these timeframes must be planned to keep the attention of your audience.
Here is a series of actions for your digital campaign you could make.
BEFORE:
- Brand your event and your digital campaign.
- Develop a set of teasers.
- Build the hub of your digital campaign — either includes updates to your existing site or create a microsite.
- Select social media platforms used by your target audience.
- Send comprehensive branded emails by your email databases.
DURING:
- Use your social media platforms to update content, share timings, news, photos, interviews and quotes, promote sponsors and key delegates.
- Go live: stream keynote speakers, seminars and talks with attendees.
- Create a social media wall to display tweets, promote the event hashtag, generate buzz, encourage engagement.
AFTER:
- Thank your attendees, sponsors, key speakers, delegates and, ask for feedback.
- Reuse content into tweets, Facebook posts, blog posts, email newsletters, imagery, infographics, video.
- Measure your event impact by analysing your social media metrics.
Whatever your actions may be, your digital campaign must be thoughtfully developed.
Interested in a digital approach for your event?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu
“To make sure that product decisions reflect real-world needs, the customer must be brought into the design process” — HBR’S 10 MUST READS in On Strategic Marketing
The 2016 ASECAP Statistical Bulletin highlights current key figures about the toll road networks that are operated by the 22 ASECAP members.
The publication offers a comprehensive picture of the toll motorway sector in Europe and endeavours to reflect ASECAP’s continued dedication to the promotion of their member interests.
ASECAP, which is the sole European professional association of toll motorway companies now bring together 192 companies that manage more than 50,000 km of toll roads, bridges and tunnels in 22 countries.
All over the years, ASECAP and its members have always pursued their efforts to successfully take up some key challenges: ensuring an environmentally friendly, efficient traffic management, while guaranteeing a high-quality, safe, smart and comfortable road service at an affordable cost.
With their year-long experience and strong expertise, ASECAP members have proven that their tolling-concession schemes are the most useful tools to design, finance, build, operate and maintain safe, efficient, smart and sustainable road infrastructures.
ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s primary stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic, cooperative transport approach.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful communication media.
We can help you strengthen the impact of your communication.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“Social media outreach is all about identifying the key influencers and advocates within a particular group. If I can get these key people to share my updates and content then I can amplify my visibility and potentially grow my audience” — D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Immunotherapy: current state of research in breast cancer
Checkpoint inhibitors make headlines with promising new data in cancer treatment on an almost daily basis, especially in melanoma and lung cancer. But what role are they - and other forms of immunotherapy - expected to play in breast cancer and why does progress appear to be slower than for some other tumours?
In the 5th edition of BIG Research in Focus scientific writer Jenny Bryan talks to leading researchers about current understanding of the immune response to breast cancer, ongoing trials of checkpoint inhibitors, and novel approaches to boost T lymphocyte and other immune cell activity.
BIG Research in Focus is a twice a year publication, focusing on a specific topic related to breast cancer research and published by BIG, the largest global research network dedicated solely to breast cancer.
BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The communication agency Page in extremis has designed and produced the periodical in close collaboration with the BIG’s Communication team.
Based in Brussels, the communication agency has expertise in institutional and corporate communication.
The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“If you change the way you look at things, the things you look at change” — W. Dyer quoted by A. Pek and J. McGlade in “Stimulated!: Habits to Spark Your Creative Genius at Work”
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
For more information on “A Better Deal For Motorists” campaign:
http://www.fiaregion1.com/en/fia_region_1/forms/betterdeal.htm
“Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers” — L. Sartain & M. Schumann in Brand form the Inside — Eight Essentials to Emotionally Connect Your Employees to You Business
Ciett is becoming the World Employment Confederation
The trade organisation representing the employment industry has been rebranded as The World Employment Confederation.
A move that reflects the industry’s extended territory (the world of employment) and the broadening of its membership base.
While Ciett was established in 1967 to represent temporary agency work, the World Employment Confederation is the trade body representing the employment industry at global level.
The World Employment Confederation is representing labour market enablers in 50 countries and 7 of the largest international workforce solutions companies.
The World Employment Confederation brings unique access to and engagement with international policymakers (ILO, OECD, World Bank, IMF, IOM, EU) and stakeholders (trade unions, the academic world, think tanks, NGOs).
Page in extremis congratulates the organisation for its complete rebranding.
The Belgian communication agency is proud to have participated to this significant change across the visual development of several communication touch points of the global organisation.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication projects.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“All to often, people make the mistake of focusing too much on the content of their argument and not enough on how they deliver that message” — G. A. Williams & R. B. Miller in Change the Way You Persuade — Harvard Business Review’s 10 Must Reads On Communication
Do you “Chinese” your publication?
Digital solutions offer Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.
Digital publishing allows producing, at an affordable cost, efficiently digital versions of publication in an increasing number of languages.
There are different ways to present the translated content, which can impact the graphic design of the publication.
The most common format of presentation is an interactive pdf in a single-language. In that case, each language version of the publication can be separately downloadable.
Another solution is a multilingual publication built as an application that can contain two or more sets of translations of the original content. The language versions are developed through “toggling” or “side-by-side” effects.
With the “toggling” approach, users navigate through content written in different languages by pressing a “language switch”.
The article toggling effect provides a uniform user experience, but it requires extra work to make it happen.
The “side-by-side” approach places the translations next to each other, typically with differentiation in the font types, sizes and colours.
Located in Brussels, the communication agency, Page in extremis has realised multilingual online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.
For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
