The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.
The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.
The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels: architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
We make brands conversational, help organisations convey their message and engage with their stakeholders.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For the Be.exemplary, please visit http://beexemplary.brussels
“Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results” — The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
The history of the WCO began in 1947 when the thirteen European Governments represented in the Committee for European Economic Co-operation agreed to set up a Study Group. This Group examined the possibility of establishing one or more inter-European Customs Unions based on the principles of the General Agreement on Tariffs and Trade (GATT).
In 1948, the Study Group set up two committees - an Economic Committee and a Customs Committee. The Economic Committee was the predecessor of the Organization for Economic Co-operation and Development (OECD), the Customs Committee became the Customs Co-operation Council (CCC).
In 1952, the Convention formally establishing the CCC came into force. The Council is the governing body of the CCC, and the inaugural Session of the Council was held in Brussels on 26 January 1953.
Representatives of seventeen European countries attended the first Council Session of the CCC.
After years of membership growth, in 1994 the Council adopted the working name World Customs Organization, to more clearly reflect its transition to a truly global intergovernmental institution. It is now the voice of 180 Customs administrations which operate on all continents and represent all stages of economic development.
Today, WCO Members are responsible for processing more than 98% of all international trade.
Since 2004 the communication agency Page in extremis is an official provider of the WCO. The agency provides Annual Reports, Publication, digital publications, the WCO magazine, Powerpoint presentations and videos.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, astounding publications and innovative digital solutions.
4) The creative development and production of innovative communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“If you want your people to believe in your brand and to act as though it means something to them, then you have to give them some “ownership” of it. This means you must allow them the freedom to plan and to act, resisting the urge to interfere or micromanage every detail of their work. In other words you must release some of your control of your brand” — S. Middleton in Build a brand in 30 Days
“There is an urgent need to give hope to young Africans, and this hope must be converted into reality to avoid these tragic exoduses and aggressive indoctrination” stated Guy Stinglhamber in the COLEACP 2015 Annual Report.
Following the COLEACP Director, the private sector is a source of hope. Mr Stinglhamber specifies: “COLEACP and its members are convinced that the proper management of their business contributes, and must contribute even more, to the welfare of the entire community. Every entrepreneur, from the micro-enterprise to large multinationals, has responsibility for the socio-economic development of their region. African Agriculture is seeking its path, it must reinvent itself to face up to the challenges of hunger and poverty and to feed the world in a not so distant future.”
The Europe-Africa-Caribbean-Pacific Liaison Committee (COLEACP) is a civil society organisation (CSO) established in 1973 whose primary purpose is to support the development of a sustainable and competitive agriculture and agribusiness.
The association’s 300 members are importers, exporters, consultants and other public and private sector service providers.
Associations of small-scale producers are also represented.
Together they represent 85% of the trade flows of fruit and vegetables from ACP countries to Europe.
From an operational standpoint, COLEACP is a network and a technical assistance tool for the sustainable and inclusive development of the private sector (SMEs) based on expertise and an active training system in 50 countries (outside the EU).
Since its creation, COLEACP has been managing development projects in the ACP agricultural and food sector, financed by donors (mainly the European Union).
COLEACP is also regularly consulted by public and private stakeholders to support them with crisis management (food safety and plant protection).
COLEACP frequently collaborates with the major players in development cooperation:
- the Secretariat of the ACP Group of States,
- the services of the European Commission,
- international organisations (World Bank, UNCTAD, CTA, FAO, OECD, WTO, UNIDO, etc.),
- the private agro-industrial sector and agri-food industries,
- NGOs and research centres, universities and technical institutes.
For the third consecutive year, COLEACP has assigned the communication agency, Page in extremis with the tasks of design and prepress of its annual report.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“A stakeholder is any person, group, or entity that can place a claim on the organization’s attention, resources, or output or that is affected by that output. The key to success for public and nonprofit organisations is the ability to address the needs and desires of crucial stakeholders—according to those stakeholders’ criteria” — J. M. Bryson and F. K. Alston in Creating your Strategic Plan — A Workbook for Public and Nonprofit Organizations
A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they acquire? Who will they hear from? Who will they meet?
You can tell them all that in a clear and concise way immediately absorbable.
But developing an event website is not enough! You also need to think about how to promote your event.
Here are five simple ideas for digitally promoting your event:
1) Make your website easy to find: target relevant keywords when writing the content of your event website. Linking is important: an easy place to start is by linking from social networks back to your event website.
2) Highlight your Sponsors and encourage a connection between your sponsors and attendees. Your sponsors are a valuable marketing resource.
3) Use Email Marketing: correctly used, they can generate awareness and interest, engage with potential guests, create traffic into your event website and keep everybody updated.
4) Blog about your upcoming event. Thanks that you can share additional information with your prospective attendees and generate interest leading up to your event.
5) Trigger Social Media: establish your particular event hashtag! Make it memorable. Short is always better. Check that it is not already used somewhere.
The European Directe selling Conference is an example illustrating what we have explained: Seldia - the European Direct Selling Association has developed a vibrant conference website with the communication agency, Page in extremis.
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar. The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this happy story.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
More information:
http://www.inextremis.be
“What is corporate culture, and why is communicating clearly and precisely about it important? Culture is not created by declaration; it derives from expectations focused on winning. You can only have a culture that encourages performance if you hire the right people, require them to behave in a way that is consistent with the values the company espouses, and implement processes that will allow the company to win in the marketplace.” — J. Hamm in The five Messages Leaders Must Manage - On Communication Harvard Business Review Press
Since founding the Breast International Group (BIG) in 1999, 17 years have passed. 17 years of collaboration to move breast cancer research forward while reducing duplication of effort. Moving more globally, more rapidly and more innovatively towards better treatments and finding cures.
BIG is an international non-profit organisation for academic breast cancer research groups from around the world.
Today, BIG is the largest global research network dedicated solely to breast cancer. BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The BIG Headquarters team is a group of over 30 dynamic, passionate and committed people who work on behalf of the Executive Board and the General Assembly to move BIG’s research agenda forward. The Headquarters offices are based in Brussels, Belgium.
Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.
Find out more in BIG’s Annual Report 2015.
Page in extremis is happy to participate in the creative development and the graphical production of the BIG’s annual report. The result is a beautiful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BIG’s communication team.
Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.
This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.
Be surprised by our know-how, contact us!
More information: http://www.inextremis.be
“People need to understand what the brand is about and what difference it’s going to make. Tell them as much as you can about brand strategy, how decisions were made (including internal and external factors), how brand meaning differentiates the organization, and how your brand meaning evolution represents a shift form past to present to future, and so forth.” — J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results
Discover our new portfolio online!
http://www.inextremis.be/portfolio
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).
Interested in partnering with Page in extremis?
Based in Brussels, Page in extremis makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be/portfolio
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“Successful brands are like famous personalities — they have ways of doing things that we instantly recognise and expect. They have a distinctive look, feel and tone of voice that we associate with them. If you consider your brand as a living personality, you will find it easier to bring it to life and have meaning” — P. Hitchens and J. Hitchens in Successful Brand Management
Promotional posters play a significant role in the panoply of the promotional material for an event.
The primary objective is to get the attention of the targeted audience.
Posters portray your professional image: they must be neat with clear branding. Posters should include logos, colours and the right taglines that represent the organising community and the sponsors.
The layout should be easy to read ensuring the key points stand out. The message should jump out at you immediately. Not every word is crucial, so highlight only when necessary.
Make sure you use strong images that support your message. We recommend using one large image. But if you need to use a lot of smaller images, then group them so they look like one entity.
Here are three samples of Event posters made for the City of Brussels by the communication agency, Page in extremis.
The Zumba Party at the Grand-Place of Brussels is a sporty and festive event with different dance styles. Several instructors lead the dance.
Zumba was developed in the 90’s and combines fitness with dancing.
The 100-meter sprint in your neighbourhood is an event to promote athletics, in different places in the city organised by the Sports service of the City of Brussels. Participants can make the 100m sprint with starting blocks and a professional timing and photo finish.
The City is also holding a golf initiation for young and old, led by professional golf instructors. Three time periods are provided for the different age groups. Each module lasts two hours and consists of seven workshops in various courses for groups of 10 to 15 people.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“The listening environment is complex and diverse. There are a variety of digital forums within which conversation occur and there is a great deal of variety in terms of the conversations taking place… Conversations are also taking place offline, in naturally occurring environments, in the brick and mortar world of sights, sounds, and smells. Given this complexity, it is unlikely that simple, one-dimensional approaches to listening will provide sufficient breadth or depth of customer insights.” — G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation
Implementing global standards across the entire healthcare supply chain could save 22,000-43,000 lives and avert 0.7 to 1.4 million patient disabilities, following McKinsey.
As a patient, you are entitled to the best care. The use of GS1 standards in healthcare increases patient safety, drives supply chain efficiencies and improves the traceability of medicines.
GS1 global standards are becoming the ONE language of choice for supply chain management and electronic commerce in healthcare.
Their implementation improves patient safety, patient compliance and supports electronic health records.
GS1 global standards ensure compatibility and interoperability of supply chain solutions, not only within an organisation but also within a country, region, and across sectors and borders.
GS1 is a not-for-profit, global standards organisation with nearly 40 years’ experience in supply chain optimisation.
The GS1 system of standards now spans more than 20 industry sectors, over a million companies in 150 countries and facilitates more than six billion daily transactions.
Global adoption of the GS1 system of standards undoubtedly benefits patients and industry stakeholders worldwide.
Since several years, the communication agency, Page in extremis creates and produces several GS1 Healthcare’s publications in the framework of a strategic communication plan.
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis sits in Brussels. The multidisciplinary team helps you define and translate the principal messages of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be