“When a brand listens to their consumers in online spaces by using data, they better understand what they like; then they can build relationships with consumers and also provide content around the topics their consumers love” — JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
How will we find a cure for breast cancer?
“Through global research and collaboration” answers the Breast International Group (BIG).
Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.
The association, BIG, is an international non-profit organisation for academic breast cancer research groups from around the world.
Today, BIG is the largest global research network dedicated solely to breast cancer. BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.
The BIG Headquarters team is a group of over 30 dynamic, passionate and committed people who work on behalf of the Executive Board and the General Assembly to move BIG’s research agenda forward. The Headquarters offices are based in Brussels, Belgium.
“Big Research in Focus” is the magazine published by BIG. In close collaboration with the BIG’s Communication team, Page in extremis has designed and produced the periodical.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
“If social media is a conversation, you can’t possibly be an active participant without asking questions” — D. Kerpen in Likeable social media — How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, and More
Highlights on the lighting industry in Europe
During the last decade, the lighting industry has massively contributed to the increased energy efficiency in the world.
As the President of LightingEurope states in their new annual report: “… the share of electricity used for lighting in Europe has decreased from 19% in 2006 to below 15%.”
Mr. Jan Denneman specifies: “Efficient lighting is saving 85 billion € on an annual basis for European consumers. It has reduced emissions by almost 200 million tons CO2.”
LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
The industry commits itself to staying the leader in energy efficiency. As attested by Diederik de Stoppelaar, Secretary General of LightingEurope: “We will continue to make the difference for our members by being the voice of the lighting industry in Brussels.”
The Annual Report 2015 is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.
LightningEurope has selected Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“Business is always personal. We are—inside and outside of our work—reflections of our life experiences. And these events shape the way we think and behave” — JR Little in Listening Brands — How Data is Rewriting the Rules of Branding
Choosing the right bottle!
Cultural appreciation of wine reflects the diversity of the wine regions, the savoir-vivre and culinary habits.
Quality products incite moderate consumption patterns, as it is only by savouring wine moderately and slowly that its unique complex flavours and character can be fully appreciated and enjoyed.
The wine sector and its economic operators, make an invaluable economic, social, agricultural and environmental contribution.
Wine regions across the world produce an endless variety of superb products.
While wine remains a natural product, technological innovations have provided better hygiene and control of the production process, contributing to the production of wines suited to contemporary consumers’ palate.
Today, with the overall consumption of wine declining, consumers increasingly choose higher quality wines to be enjoyed in moderation as part of a modern, sustainable and healthy lifestyle.
In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.
The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information:
“Five questions you can ask your community anytime
1. What would you like to see more of in this community?
2. Who are you inspired by most.
3. Where is the most interesting place you’ve used our product?
4. When did you first use our service?
5. Why do you like this page?”
— D. Kerpen in Likeable Social Media - How to Delight Your Customers, Create and Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedlin, Instagram, Pinterest, and More
The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.
The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.
The report gives an overview of the performance of various aspects of the industry.
The world of work is changing.
The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.
Each of these factors is impacting the demand and supply on the labour market.
The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.
The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.
The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For a full overview of the report, please visit http://www.ciett.org/economicreport2016/
“Build Clear, Simple Messages
Keep it simple, clear, and relevant to the audience. The fundamental rule of activities tell and benefits sell holds true here. Don’t get caught up in going on and on about what you do; rather, focus on what the audience wants to know and what they will derive from it”
— J. S. Daw, K. D. Merenda, C. Cone and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results
Digital Customs, the opportunities of the Information Age
“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.
The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.
The 79th edition of the WCO News entitled “Going Digital” sets an overview of how Customs and the private sector are embracing digital technologies.
“Information and Communications Technology (ICT) is everywhere in today’s Customs workplace”, said Mr. Mikuriya.
He emphasizes: “From the use of ICT in office automation to the use of the Internet to publish and disseminate information, to the use of automated clearance systems to make declarations, perform risk management, undertake validation and processing, and eventually to issue approvals, ICT has transformed the way that Customs and governments operate.”
To reaffirm the importance of ICT for Customs administrations and in the work programme of the WCO, Mr. Mikuriya chose the concept of ‘Digital Customs’ as the theme for the year ahead.
He specifies: “Digital Customs means using digital systems to collect and safeguard Customs duties, to control the flow of goods, people, conveyances and money, and to secure the cross-border trade from crime, including international terrorism which continues to rear its head across the globe.”
In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
The Belgian communication agency, Page in extremis is an official provider of the international organization.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information: http://www.inextremis.be
“While discovery is often focused on the present or the past, pinpointing problem areas and creating a focus for innovation, the ideation phase is clearly future-oriented. Here everything is possible. So whereas perhaps the boundaries of creativity are narrowed during other stages, in ideation boundaries should be wide and subject to challenge participants” — N. Ind, C. Fuller and C. Trevail in Brand Together — How co-creation generates innovation and re-energizes brands
Aluminium is infinitely recyclable in diverse European languages
The “must have” booklet entitled “Recycling Aluminium: A Pathway to a Sustainable Economy” has been translated and produced in several European languages.
Aluminium remains unchanged no matter how many times it is processed and used. Therefore, it can be considered as a material with immutable characteristics, one that is not consumed, but used over and over again, without the loss of its essential properties.
The association “European Aluminium” represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.
The production of the brochure language versions is the result of the collaboration between the communication team of European Aluminium and the strategic communication agency, Page in extremis.
Located in Brussels, the communication agency, Page in extremis has realised multilingual reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.
For more information:
http://www.inextremis.be
“Flexibilities implies a greater willingness on the part of the company to accommodate opposing points of view. There is no rule that says companies and customers must agree all the time. What is absolutely essential, though, is to demonstrate that the company is aware of opposing opinions, that it is listening, and having listened that is willing to reconsider its own beliefs, values, and actions” — G. Balla in Collaboration and Co-Creation — New Platforms for Marketing and Innovation
Toast to the new logo of the WiM Association!
WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.
WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.
As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.
The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.
Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.
The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
“It amuses me that whenever I run a successful campaign with great web copy, I find a few dozen copycats mimicking certain parts of my work. Invariably, however, they merely copy the words but fail to duplicate the strategy or tactic behind the words, which is what really makes the copy effective” — M. Veloso in Web Copy That Sells (third edition)