Nickel, a key element for the European future
Nickel is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.
Nickel is highly recyclable. The properties of nickel, its associated alloys and other products enable an efficient modern economy and are used in thousands of applications.
Nickel Institute Europe has chosen the agency Page in extremis as a partner for their communication team.
With this in mind, the 2015 review is the newest publication that is released!
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into powerfully communication tools.
We can help you reinforce your communication objectives.
Page in extremis is a communication companion which can translate your communication needs into effective communication media.
Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.
More information: http://www.inextremis.be
“Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers” — M. Burger in Brand Equity and Brand Value — Explanation and Measurement
What do Europeans think about connected cars?
On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.
Although the expression of a high level of interest in connectivity, respondents issued a clear message: vehicle connectivity must respect conditions and address privacy concerns.
Across the 12 countries surveyed, 90% say that vehicle data belongs to the owner or driver of the vehicle.
An overwhelming 91% wanted the possibility to switch off connectivity.
A further 76% wanted to decide when and for how long consent to access car data should last.
In the case of a breakdown, an overwhelming majority felt that they should get to choose who repairs the car.
The results of the survey have been the purpose of a report developed by the FIA Region I and entitled "What Europeans Think About Connected Cars".
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The graphic design of the report results of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
For more information on the FIA Region I survey:
The study includes 12,000 people in 12 European countries: Austria, Germany, Belgium, France, Finland, Italy, the Netherlands, UK, Poland, the Czech Republic, Denmark and Spain — approx 1000 replies from each country.
https://issuu.com/fia_region_i/docs/fia_survey_brochure_2016_web/24?e=9373068/33388449
“For old brands, as for old people, memory becomes an increasing issue. When a brand forgets what it is supposed to stand for, it runs into trouble. The most obvious case of brand amnesia occurs when a venerable longstanding brand tries to replace its original formula with New Coke. The results were disastrous” — M. Haig in Brand Failures — The truth About the 100 Biggest Branding Mistakes of All Time
Do you “Japanese” your publication?
Digital publication offers Worldwide organisations and European associations with the ability to create multilingual content for the benefit of their international audiences.
Digital publishing allows producing, at an affordable cost, efficiently digital versions of publication in an increasing number of languages.
There are different ways to present the translated content, which can impact the graphic design of the publication.
The most common format of presentation is an interactive pdf in a single-language. In that case, each language version of the publication can be separately downloadable.
Another solution is a multilingual publication built as an application that can contain two or more sets of translations of the original content. The language versions are developed through “toggling” or “side-by-side” effects.
With the “toggling” approach, users navigate through content written in different languages by pressing a “language switch”.
The article toggling effect provides a uniform user experience, but it requires extra work to make it happen.
The “side-by-side” approach places the translations next to each other, typically with differentiation in the font types, sizes and colors.
Located in Brussels, the communication agency, Page in extremis has realised multilingual online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International institutions, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
“Sometimes in semiotics what matters is not what you put into a piece of communication, but what you leave out. In order to represent Elvis you may only need to use part of him. In this case his haircut will suffice. Using a part of something to stand for the whole thing, or the whole thing to stand for a part, is called synecdoche.” — Sean Hall in This mean this, this means that — A user’s guide to semiotics
Discover the EETS Info Platform on internet!
The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.
The info platform:
a) Safeguards the interactive communication between the 28 Member States and the EC regarding the national registers, the EETS domains, the EETS providers, the appointed Conciliation Bodies in the different States, as well as the existing Notified Bodies (NoBos).
b) Provides open to all up-to-date information on the EETS developments contributing to the exchange of best practices and dissemination of relevant information concerning EETS among professional stakeholders.
The EETS Info Platform is a project developed by the European Association of Operators of Toll Road Infrastructures (ASECAP).
The ASECAP members’ networks today span more than 48.000 km of motorways, bridges and tunnels across 22 countries. ASECAP’s purpose is to defend and develop the system of motorways and road infrastructures in Europe applying tolls as a means to ensure the financing of their construction, maintenance and operation.
ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic, cooperative transport approach.
The communication agency, Page in extremis has developed the internet platform in close collaboration with the ASECAP’s communication team.
Located in Brussels, the communication agency, Page in extremis has realised online platforms for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International organizations, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
“We each begin each day sipping or gulping a certain brand of coffee, showering with a specific brand of soap, eating a particular brand of yogurt topped with a selected brand of naturally healthy cereal. Nothing gets between us and our brands” — L. Sartain and M. Schumann in Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
The FIA vision 2030 project has its report.
FIA Region I President Thierry Willemarck said the report, which outlines strategies for clubs to meet future challenges, represents “a brilliant opportunity for our future”.
Founded in 1904, the Fédération Internationale de l’Automobile (FIA) brings together leading national motoring organisations from 141 countries worldwide and is the governing body for world motor sport.
The FIA Region I office, based in Brussels, is a consumer body representing 111 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The FIA Region I office aims:
Firstly, to provide strong representation of European Member Club interests towards the European Union institutions - for example on road safety, consumer protection, environmental protection and the promotion of sustainable motoring;
Secondly, to build up links and support the exchange of best practices between our Member Clubs across Europe, Africa and the Middle East, and;
Thirdly, to engage in new campaign activities together with Automobile Clubs throughout the region, such as the FIA Action for Road Safety campaign.
The graphic design of the brochure is the result of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
“Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers” — L. Sartain and M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
On 26 June 1974, a packet of chewing gum became the first barcoded product to be scanned in store. Today, barcodes play a significant supply chain role, ensuring products hit retail shelves at the right times.
GS1 is a global, neutral, non-profit standards organisation that manages the barcode standard used by retailers, manufacturers and suppliers.
GS1’s standards allow organisations to identify, capture and share information easily, creating a common language that underpins systems and processes all over the world. GS1 tools help organisations exchange critical data from manufacturing all the way to the consumer.
Designed by consensus, GS1’s standards are proven, open and benefit from collaboration with respected global companies as well as local SME’s.
GS1 standards are operating in many industries. Their core sectors are retail, healthcare, transport and logistics and foodservice.
Since several years, the communication agency, Page in extremis creates and produces several GS1 Healthcare’s publications in the framework of their strategic communication plans.
Page in extremis establishes brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the main messages of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
“Brands, like heroes, are complex and are driven by a number of values. Finding the single value that is most true within an organisation, the one that both consumers and employees will emotionally connect with, is one of the most difficult challenges facing any brand manufacturer or provider. Management, given its rational proclivities, needs the right tools to mirror the single most important value that distinguishes their brand against the backdrop of competitors” — J. Signorelli in StoryBranding — Creating standout brands through the power of story
Is Europe doing enough to invest in children?
In its latest report, Eurochild looks at how the European Semester can deliver better for children.
In a situation where more than one child in four is growing up in poverty and social exclusion, Europe needs urgently to prioritise efforts to ensure all children have equal opportunities.
The key message of this report is that Member States need to prioritise investment – of both national and EU resources – in children, in line with national integrated strategies for tackling child poverty and promoting children’s well-being.
If efforts are fragmented, piecemeal or not backed up by adequate funding, they will be insufficient and ineffective.
Despite the EU policy guidance in place since 2013 in the form of a Recommendation and its clear links to EU policy monitoring and funding, there is little evidence of any improvement in the situation of children in Europe.
Coherent child-focused strategies are still missing in the Member States, and when such strategies have been put in place, full implementation and financial backing is weak.
Page in extremis is proud to have participated in the creative development and the graphical production of the publication.
Page in extremis is specialised in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.
Be surprised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
“Central to the company’s turnaround, its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organised around the lifestyle, activities, and ethos of the brand” — S. Fournier and L. Lee about Harley-Davidson in Getting Brand Communities Right (HBR On Strategy Marketing)
www.asecapdays.com is online!
The ASECAPDAYS’ website is now updated for 2016.
The 44th annual ASECAP Study and Information Days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.
A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 46.000 km of motorways, bridges and tunnels across 21 countries.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialised in corporate and institutional communication.
This collaboration includes the elaboration of digital and print communication media.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://www.inextremisdigital.be