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“The Social Media Purpose Brief is definitely a common missing piece in a social media program. The Brief is not meant to stifle social media or make people feel like there’s more paperwork to be created. Rather, it’s meant to make sure the social media profiles initiated on behalf of the company have a strategic purpose and will be administrated properly for success” — D. K. Breackenridge in Social Media and Public Relations — Eight New Practices for the PR Professional
How to measure your organisation social media impact?
Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.
Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.
There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.
1) The monitoring means listening with purpose, which gives to your data value.
2) The measurement represents quantifying relevant data.
3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.
4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.
Interested in building your social media programme or creating measurement practices for your social media programme?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
www.inextremisdigital.be and www.inextremis.be
“Hera are some key questions to consider while you’re engaged in the design presentation phase:
- How valid is the concept for our organization?
- How powerful is the concept? Will our primary audiences connect to it on an emotional level?
- How original is the concept? Can we “own” this concept or is it too generic?
- Is the concept clear and focused or is it ambiguous? Can it be interpreted in more ways than one? If so, does it support our cause or undermine it?
Is the concept versatile or rigid? Does it have “legs"—in other words, is it flexible enough to be used in a variety of ways that build a brand with depth?”
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
How to avoid the conformity trap in Branding?
Branding is sometimes considered as an exercise of differentiation.
Of course, we know that branding is much more. The path of the brand recognition passes through the differentiation and, even more through uniqueness!
Today, unfortunately, we seen a lot of organisations who endeavour to display their band as unique, but, in fact, falling into the sea of sameness.
The vast majority of organisations find themselves using values and visual expressions similar to other in their sector.
At the same time, focusing on the organisation’s uniqueness raises a great risk: the production of unrealistic and narcissistic perceptions within the organisation.
To avoid being caught between two stools, it is always important to remember that it is not what the organisation says it is doing, but it is what the organisation truly does, that generates that desired differentiation and uniqueness.
Aside answering questions like: “who are we as an organisation?” and “what we are standing for”, it is central to ask “what are the characteristics of our relationship with all our stakeholders?” and “what our stakeholders do expect from our organisation?”.
The challenge in avoiding the conformity trap is keeping an eye on the dynamic relation between the brand essence and the brand relationships.
A brand best protection against conformity is to develop nurturing a great interaction with its environment.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.
For more information: www.inextremis.be and www.inextremisbranding.be
“It’s essential in these days of multiple media and multiple information gathering styles that you use the appropriate media to reach the people who need to hear your message” — B. Delaney’s in NonProfit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
“The scale of adoption of branding has been breathtaking. An activity that for three-quarters of the 20th century was mainly confined to consumer goods ans services now features in industrial and business-to-business sectors, utilities and non-governmental organisations” — T. Blackett in Brands and Branding, The Economist.
What are the trends 2016 for online Annual Reports?
Annual reports are often considered only a legal necessity.
From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.
In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.
But let’s focus on the online reports. What will be the trend for 2016?
1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.
2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.
3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.
4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.
With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.
Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
“I am a story of a slice of time. I have numbers to share, the quantification of efforts and targets. I have people to introduce, products both made and abandoned, core values to share with you. I have visions and memories. I am a history book made narrow, whose focus is a single concept realised entirely by people and investments. I am their ideas made real” — A. Losowsky in Fully Booked — Ink on Paper — Design & Concepts for New Publications
A new monitoring report on the Belgian labour market!
The Centre for Equal Opportunities and Opposition to Racism has just released a new key report on the Belgian labour market (2008 - 2012).
This is the second report of the Monitoring Socio-Economic set up across the collaboration between the Center and the Belgian Federal Public Service Employment, Labour and Social Dialogue.
The Centre for Equal Opportunities and Opposition to Racism is a Belgian public institution that aims to promote equal opportunities and that fights any exclusion, restriction or preferential treatment, by legally stipulated criteria.
The Centre regularly reports on the sectors that are most directly influenced by diversity: employment, housing and education.
The communication agency, Page in extremis has signed the graphic design and the production of the new report.
Located in Brussels, Page in extremis is a strategic communication agency.
The multidisciplinary team of the agency can help you define the essential elements of a great communication strategy aligned with your organisation development objectives.
Page in extremis builds brands and increases the reputation of leading institutions, European associations and international corporations.
For more information: http://www.inextremisbranding.be
“The brand strategy is the brand’s road map to success. It identifies who we are travelling with, where we are going, why it matters and what is required” — P. Hitchens and J. Hitchens in Successful Brand Management
Interested in the ingredients of a great Brand Strategy?
Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!
If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.
Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.
First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.
The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.
Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.
If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.
Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.
Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.
Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.
Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.
For more information: http://www.inextremisbranding.be
“There is a difference, at each touch point, between someone who is simply doing a job and someone who delivers the brand” — L. Sartain and M. Schumann in Brand From The Inside — Eight Essentials to Emotionally Connect Your Employees to You Business
How organisations can create strong brand engagement?
It is a big mistake to think that only the corporate brands or product brands can develop an emotional connection with their public.
People can also grow an emotional attachment to the organisation brands. This is proved, for instance, by the large sympathy offered by a certain public to organisations like WWF.
When this connection occurs, it becomes in a real asset to the brand. In time could transform into a true feeling of loyalty between the person and the brand.
And with loyalty comes the necessary confidence which brings people’s attention when an organisation communicates.
The process of creating such powerful connection is called “Brand Engagement”.
Brand engagement is partly created by organisations and partly created by the perceptions of the audience with whom these organisations are communicating.
This requires an ongoing effort for the organisation to ensure that its staff understands perfectly what the brand is promising to its external audience.
All employees must be conscious that their actions and behaviors, on a day-to-day basis, could support or undermine this effort.
Every day, your team makes choices. They get up and choose to come to work. At work, they choose to connect or not. To engage or not…
A succesful brand management system envisages transforming a maximum of your staff into real brand ambassadors.
This is possible, only if you privilege a brand management approach based on listening, dialogue, and search of consensus.
Here are the best practices:
- Start with understanding the audiences
- Define which message is appropriate for each specific audience
- Favorise a feedback mechanism which offers a real dialogue
- Measure effectiveness and efficiency
- Encourage participation and collaboration.
Based in Brussels, the communication agency Page in extremis can help you set up a Brand Management System that will allow your communication team to maintain a high level of brand engagement within all your staff.
Page in extremis has over 21 years experience in guiding organisations on the road to define and articulate their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading Organisations, European Associations and Corporations.
Source: http://www.inextremisbranding.be