“Every time customers experience a brand, it should feel familiar. Whether they are using a product, talking to a service rep, or making a purchase form their iPhone, the contact should feel cohesive. Alignment begins internally with adherence to a dynamic central idea” — A. Wheeler and J. Katz in Brand Atlas — Branding Intelligence Made Visible
“Aluminium is the most exciting metal in the world! Its untapped potential in Europe remains a source of frustration. That’s why we have to unleash the Aluminium Effect” said Pierre Vareille, President of European Aluminium and CEO of Constellium in the 2014 Annual Report of the association: European Aluminium!
European Aluminium (EA) represents the aluminium industry in Europe. It encompasses primary aluminium producers, downstream manufacturers, producers of recycled aluminium and national aluminium associations representing the manufacturers of rolled and extruded products in 18 European countries.
Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, EA aims to promote aluminium’s contribution to sustainable development whilst maintaining and improving the image of the industry, of the material and of its applications.
Page in extremis is proud to have participated once again in the creative development and the graphical production of the European Aluminium annual report. The result is a vibrant and impactful publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and European Aluminium’s communication team.
Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.
This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.
More information: http://www.inextremis.be
“Moments of truth determine success or failure, weakness or strength, loyalty or desertion, resolve or retreat. Moments of truth are not defined by companies or brands, but by everyday people whose experiences impact on their lives. The really smart companies in the world of branding accept that powerful brands are the only route to survival and differentiation” — P. Temporal in Advanced Brand Management — Managing brands in a changing world
The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.
Do you want to know more about the Aluminium effect? A web teaser has just been released. It was developed by the communication team of Aluminium Europe in close collaboration with the communication agency, Page in extremis.
Aluminium is used in a wide range of applications. Aluminium Europe represents the whole value chain of the aluminium industry in Europe.
Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, Aluminium Europe promotes the use of aluminium as a permanent material that is part of the solution to achieving sustainable goals.
Page in extremis is specialised in corporate and institutional communication. The communication agency is glad to participate to the brand implementation of Aluminium Europe by designing and developing the web teaser, the annual report and many other publications.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its partners and the best results.
Source: http://www.inextremis.be
“It is not enough to tell people the hashtag; you also need to ask them to use it (…) I began my keynote addresses with a request that people tweet that they were at the event with the hashtag, and I waited until they did so. Chutzpah counts on social media” — G. Kawazaki and P. Fitzpatrick in The Art of Social Media — Power Tips for Power Users
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.
The European Direct Selling Conference took place on 2 October 2014 and attracted a new record attendance with over 170 participants.
The annual flagship event gathers the leaders and experts of the European Direct Selling industry. Attracting interestees from across all sectors, the conference aims at providing new insights to all the burning questions related to the future of this vibrant industry. The conference is organized by Seldia - the European Direct Selling Association.
Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis, Brussels-based, speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
“Any business, in any corner of the world, must create an experience to engage its employees before it can expect those employees to deliver the brand to customers. The key to employer brand is tapping the emotional essence of the company and its brand and using that emotional essence to frame and articulate the employee experience” — L. Sartain and M. Schumann in Brand from The Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
Prosport and Page in extremis congratulate the Belgium Football team, 3rd in the FIFA World Ranking
Within the city of Brussels, Prosport is in charge of the promotion of the biggest footbal stadium in Belgium, the King Baudouin Stadium (Brussels). Prosport ensures a maximum occupancy of the stadium by organising events.
The renewed brand Prosport has been conceived to become a platform where like-minded people come together. The goal was to share an experience that creates an emotional positive attachment.
The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.
Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.
Page in extremis is a communication agency specialised in branding and development of digital and classic media.
The communication agency based in Brussels has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
More information: http://www.inextremis.be
“Metaphorically, the development of a brand in the customer’s mind is similar to piecing together a jigsaw puzzle. A single brand contact, whether an ad, an anecdote, or personal experience from service encounters, represents one piece of the puzzle. Over time a customer collects more brand contacts, i.e. pieces of the jigsaw puzzle, and gradually, the puzzle takes form. Once there are enough pieces, the customer may start to comprehend the picture of which the jigsaw puzzle is about” — T. Moilanen and S. Rainisto in How to Brand Nations, Cities and Destinations — A planning book for place branding
Ciett just published its Activity Report. This report gives an overview of what Ciett has achieved in 2014, as well as outlining the type of work that our confederation undertakes on a regular basis: Advocating, Capacity Building and Educating.
As the voice of labour choice, Ciett was set up in order to promote common interests of the private employment services sector on an international level. This is implemented through:
- Helping its members to conduct their businesses in a legal and regulatory environment that is positive and supportive;
- Promoting quality standards within the staffing industry and fighting against rogue providers;
- Developing a better understanding of the reality of the private employment services industry and gaining recognition for its positive contribution to better functioning labour markets;
- Improving the image of the industry and strengthen its representation.
- Speaking as the authoritative body of the private employment businesses;
- Developing close working relationships with international organisations (ILO, OECD, World Bank; G20);
- Making an effective contribution to the successful use of the economic potential of agency work sector.
The creative design of the publication is signed by the communication agency Page in extremis.
Page in extremis is proud to have participated in the creative development and the graphical production of the first Ciett annual report. The result is a lively and impressive publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and CIETT’s communication team.
Each year, the graphic team of Page in extremis signs the creative design and produces about twenty annual reports.
This means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.
More information: http://www.inextremis.be
“Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications” — P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world
“Factories of the Future” is a European Union contractual public-private partnership supported through the Horizon 2020 research programme. The overall aim of the partnership is to enable a more sustainable and a more competitive European industry at the centre of Europe’s economy – generating growth and securing jobs. The partnership will achieve this by supporting European manufacturing enterprises in strengthening their technological base.
“Factories of the Future” is industry-led with participation by small, medium and large enterprises, universities, research organisations and associations from across Europe who cooperate in pre-competitive, cross-broader projects focusing on production technologies from multiple sectors.
The research priorities of the partnership are identified in the “Factories of the Future 2020” roadmap which was developed by the European Factories of the Future Research Association (EFFRA) after Europe-wide consultations.
EFFRA is the representative of the private partners in the “Factories of the Future” public-private partnership (PPP). Launched by President Barroso in 2009, under the European Economic Recovery Plan, the “Factories of the Future” PPP represents a joint investment of close to €1 billion to facilitate pre-competitive European research on production technologies through pan-European consortia.
EFFRA was established by the MANUFUTURE Technology Platform and leading European industries. EFFRA is a non-for-profit industry driven association, promoting the development of new and innovative production technologies. It’s membership is composed of large industrial companies, SMEs, research organisations and related associations.
Page in extremis, Brussels-based, is proud to contribute to this succesfull story with the creation of the logo “Factories of the Future” Public Private Partnership.
Programme branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
“Taken to its logical conclusion, transparency strategy is really about reshaping organisational cultures, structures, and processes even products and services to prepare companies and organisations to meet new expectations for values- based behaviour in an increasingly transparent world” — D. Tapscott and A. D. Williams in Radical Openness — Four Unexpected Principles for Success
Citydev.brussels is one of the best known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
One of the missions of Citydev.brussels consists of producing housing units for middle-income inhabitants in districts lacking residential construction.
These housing unit projects are executed thanks to a partnership between the public and the private sector.
Citydev.brussels has entrusted Page in extremis with the tasks of designing, writing, and producing an informational and promotional brochure based on their new visual identity.
The result is a vibrant and impactful publication which was made within an intimate dialogue framework involving the Belgian communication agency’s creative team and citydev.brussels’ communication team.
During the development process, the Belgian communication agency has applied the tools of the “Design Thinking’s” discipline.
Page in extremis had already contributed to the succesfull rebranding’s story of Citydev.brussels with the refreshment of the name and identity of the Brussels’ institution.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, the communication agency is specialised in corporate and institutional communication and helps differentiate your brand from the multitude.
More information: http://www.inextremis.be
“Corporate events held by your company, or outsourced to an event management company, are an effective way of raising your brand’s profile. However, it is imperative that such events are meticulously managed so as to maintain the right image” — P. Temporal in Advanced Brand Management — Managing brands in a changing world