Environmental analysis (sometimes referred to as “environmental scanning”) is the analysis of factors in the larger competitive context that are currently affecting or may in future influence the nature of competition within an industry — J. D. Harris and M. J. Lenox in The Strategist’s Toolkit
www.asecapdays.com is online !
The ASECAPDAYS website is now updated for 2015.
The 43rd annual ASECAP Study and Information Days will explore the key role of the tolled roads in ensuring a realistic sustainable multimodal system. The event will offer the opportunity to reflect on the views of high-level panellists representing toll road infrastructure operators, as well as other modes of transport, EU decision-makers and ministers to discuss sustainability issues related to infrastructure planning, financing and operation, considering how Intelligent Transport Systems contribute to the achievement of the goals set.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks today span more than 46.000 km of motorways, bridges and tunnels across 21 countries.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its supports to Page in extremis, the communication agency specialized in corporate and institutional communication.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful communication tools.
We can help you reinforce your communication objectives.
More information: http://www.inextremis.be
For a lot of companies, “community” is a synonym for “social media”. Don’t fall into the trap. You may find a loyal community on Twitter, Facebook, Pinterest, or Instagram — and people will certainly find you through friends there — but building a community is about much more than tweeting, posting, and pinning — N. Fenton and K. Kiefer Lee in Nicely Said — Writing for the web with style and purpose
The biggest event in public transport will take place in Milan from 8-10 June 2015
The biennial World Congress & Exhibition is the only worldwide event that covers all urban and regional transport modes, combining a full programme of Congress sessions with an Exhibition displaying the latest industry-defining products and services.
Milan has been named the top place to visit in 2015 by The New York Times, in its annual 52 places to go feature.
UITP is offering some fantastic prizes…
Play and win on www.uitpsmileandwin.org
The communication agency, Page in extremis in close collaboration with the UITP’s communication team has developed the online competition and built the platform.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Through Branding, digital and print communication, we help you build your own visual communication program.
More information: http://www.inextremis.be
The key to success in brand communications is to develop a strategy with specific objectives and ensure that key messages are developed and applied consistently across all communications channels. The key messages are derived from the brand vision and positioning; the look, feel, tone and manner of how these are communicated, are driven by the personality traits — P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value
Page in extremis congratulates Eurociett for its 10th birthday.
As the European Confederation of Private Employment Services, Eurociett is the authoritative voice representing the common interests of the agency work industry in Europe.
Eurociett gathers 30 national federations from EU and EFTA countries, and 7 of the largest international staffing companies as corporate members: Adecco, Gi Group, Kelly Services, Manpower, Randstad, Trenkwalder and USG People.
Eurociett seeks greater recognition for the positive role private employment agencies play and helps its members conduct their businesses in a legal and regulatory environment that is positive and supportive.
Page in extremis, Brussels-based, is the communication agency which, for several years, has closely helped Eurociett designing and developing efficient communication media.
The communication agency build strong corporate and institutional brands and help you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
Interestingly, the UK government has put together a Template Twitter Strategy for Government Departments which describes “Why and how (They) intend to establish and manage a corporate presence” on Twitter. Definitely a must-read for any EU player — C. De Cock in ilobby.eu — Survival Guide to EU Lobbying
The March issue of “Big Research in Focus” has just been released.
The periodical is edited by the Breast International Group (BIG).
BIG is an international non-profit organisation for academic breast cancer research groups from around the world.
Global collaboration is crucial to make significant advances in breast cancer research, reduce unnecessary duplication of effort, share data and enable collaboration of scientists across borders, contribute to the faster development of better treatments, and increase the likelihood of cures for patients.
BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres. Some BIG groups are regional, some are national and several are international. Each is associated with several to several hundred member hospitals and investigators. This represents several thousand institutions worldwide.
The communication agency, Page in extremis has designed and produced the periodical.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
More information: http://www.inextremis.be
Stakeholder analysis is a framework for understanding the key individuals groups, or organisations that can significantly affect (or be affected by) the activities of the firm. A focus on stakeholder interest clarifies what kind of value each stakeholder is looking for — J. D. Harris and M. J. Lenox in The Strategist’s Toolkit
The brochure of the 13th International Aluminium Recycling Congress entitled “Unlocking for Aluminium Potential” has just been released.
Inaugurated in 1990, the Congress is held every two years and represents one of the leading events in the field of aluminium today.
This key event is organized by the European Aluminium Association (EAA).
The EAA communication team has closely worked with the communication agency, Page in extremis for the development of the event website and the production of their congress brochure.
Page in extremis is specialised in corporate and institutional communication.
The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Source: http://www.inextremis.be
Certainly there is a strong need for any public sector brand to develop a robust online brand communications strategy, which has to be capable of working on a 24-7-365 basis — P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value
In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.
The Belgian communication agency, Page in extremis is an official provider of the international organization.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into impactful communication media.
Page in extremis is a communication partner which offer you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information: http://www.inextremis.be
Differentiating a brand in terms of functional benefits is attractive because such benefits are relatively concrete and, thus, can be communicated to consumers and trade partners simply and clearly — A. M. Tybout and Tim Calkins in Kellogg on Branding
UNEP in Europe is the digital platform allowing the United Nations Environment Programme (UNEP) to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.
UNEP in Europe is a hub for profiling what UNEP is doing on the ground, highlighting work with partners, and informing stakeholders.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
The web platform “www.unepineurope.org” has been designed and developped by the communication agency Page in extremis.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into amazing digital communication tools.
We can help you reinforce your communication objectives.
Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information: http://www.inextremis.be
The terms brand value and brand equity are often used as synonyms, but that is not correct. Brand value only describes the financial value of a brand. This financial value has different causes. The brand equity is only one of these causes — M. Burger in Brand Equity and Brand Value — Explanation and Measurement