E.DSO: the trusted voice of Distribution System Operators in Europe
E.DSO is the key interface between Europe’s Distribution System Operators (DSOs) and the European institutions.
E.DSO gathers 42 leading electricity DSOs in 23 countries, including 3 national associations, cooperating to ensure the reliability of Europe’s electricity supply for consumers and enabling their active participation in our energy system.
How?
By shaping smarter grids for your future.
E.DSO and its members are committed to taking on the vast challenges associated with the realization of the European Energy Union, which builds on the EU’s ambitious objectives for energy, climate, security of supply, jobs and growth.
This involves ensuring the reliability and security of electricity supply to consumers while enabling them to take an active part in our energy system (via the use of smart grids).
E.DSO provides guidance on relevant EU policy, research and innovation (R&I), and on Member State regulation to support the development of smart grids for a 7 sustainable energy system for the future.
E.DSO —the trusted voice of Distribution System Operators in Europe— has committed the communication agency Page in extremis with the design and development of their corporate brochure. The result is a concise and attractive publication made within an intimate, inventive dialogue framework involving the Belgian communication agency’s creative team and the E.DSO’s management team.
Page in extremis has extensive expertise in how to communicate your strategic vision. The communication agency stimulates your brand and develops your percussive digital and classic media.
Be surprised by our know-how, contact us!
Read more at:
http://www.inextremis.be
“Rather than assuming a default mode of reading, with rare and distanced exchanges, we now expect sociality yo underpin most publication. Rather than a dyad of reader and written, we experience a tripod, where two people connect through a shared interest in an object” — B. Alexander in The New Digital Storytelling — Creating narratives with new media
Thriving Together in motion!
The Atlantic separates us, but 16 million jobs bring us together.
Europe and the US are deeply linked, and our economies can only thrive together.
Thriving Together showcases the deep ties that bind Europe and the United States. Thriving Together is the online platform powered by the American Chamber of Commerce to the EU (AmCham EU).
The Foreign Policy Institute, Johns Hopkins University provides the data featured on the platform.
Page in extremis, the communication agency has developed the video animation and the online platform in close collaboration with Thibaut L'Ortye and his team at AmCham EU.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.
The communication agency has defined a very exact process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.
More information:
https://www.youtube.com/watch?time_continue=1&v=W4eocuULsSg
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
“One of the greatest opportunities with any digital branding is to integrate multiple channels together and work throughout each stage of the user journey. Social media gives us the opportunity to tie together online and offline experiences and merge them into more seamless experiences”
— Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
How to build Brand Awareness with Social Media Campaigns?
One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.
Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.
You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.
DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.
The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?
Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.
www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.
The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.
Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.
Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.
Interested in partnering with Page in extremis?
More information: http://www.inextremis.be
“Social listening tools are something that every organization of every size should be using. They allow you to monitor a number of different social channels to look for activity around certain phrases or topics. This capability can be used at a number of stages throughout social media campaigns and they are an essential tool for effective social media use”
— Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
How to extend and amplify the impact of your event?
A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.
With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.
But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective: testifying to the atmosphere, energy and positive dynamics initiate from your event.
Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.
When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.
After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.
Here is a short list of tasks that you could achieve:
- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.
- Send it also to the rest of your guest list — Show those who were not there what they missed.
- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.
Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
Interested in partnering with Page in extremis?
More information: http://www.inextremis.be
“Planning is the key to delivering a successful event that wows your guests and colleagues. It is about dissecting the event into its most pertinent stages and drilling down into the particulars of those stages to ensure a thorough and thoughtful execution”
— McDonald, Kelliann M. in The 7 Stages of Highly Effective Event Management & Production: Best Practices, Policies and Procedures for Corporate Event Managers.
Eurochild’s voice is increasingly recognised and valued!
In 2018 Eurochild contributed to increasing the visibility of children’s rights on the EU agenda.
For the European Parliament, tackling child poverty has clearly emerged as a priority.
According to Hanna Heinonen, President of Eurochild and Jana Hainsworth, Secretary General of Eurochild: "Their response to the European Commission’s proposal on the future European Social Fund, calls for a ‘Child Guarantee’ adding an extra €5.9 billion to the budget to help EU countries deliver free healthcare, child care, education, adequate housing and nutrition".
Eurochild is part of the coalition carrying out a feasibility study which should guide how such an instrument can improve the lives of Europe’s most vulnerable children.
Eurochild is a network of organisations and individuals working in and across Europe to promote the rights and well-being of children and young people.
Eurochild’s vision is of a society where children and young people grow up happy, healthy and confident and respected as individuals in their own right.
The mission of the network is to promote the rights and well-being of children in policy and practice through advocacy, membership exchange and research.
Eurochild’s work is underpinned by the United Nations Convention on the Rights of the Child (UNCRC). An international human rights treaty that grants all children and young people a comprehensive set of rights.
The network is co-funded by the European Union’s programme for Employment and Social Innovation (EaSI). A financing instrument at EU level which promotes, amongst others, combating social exclusion & poverty.
Eurochild has 171 members, of which 126 are full members, 42 associate members and 3 honorary members in 34 countries. 22 national networks of children’s rights organisations have been appointed as National Partner Networks.
The communication agency, Page in extremis is proud to have participated for the third consecutive year, in the creative development and the graphical production of the Annual Report.
Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centred brands and produces percussive digital and classic media.
Since 1994, the broad experience of the Belgian communication agency has advanced to more than five hundred annual reports.
Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
“There is a difference, at each touch point, between someone who is simply doing a job and someone who delivers the brand”
— Sartain, Libby in Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business.
The added value of an adequate brand architecture
You might be assuming that your brand is too small-case to benefit from brand architecture. But brand architecture is not just for global corporations: the idea behind brand architecture is to make your strategy clearer.
Any brands can see measurable improvements in performance by organising and hierarchising their visual expression. Despite your organisation’s size, an effective brand architecture enables you to segment your messages so that each of your target audiences hears what is specific for them.
When brands and sub-brands are architected in an intelligent, intuitive way, your communication efforts become efficient. Clearly articulating the names of your sub-brands and the messages they have increases the efficacy of your brand positioning.
A brand with clear brand architecture is a brand that is thinking about future growth. By building an intuitive brand architecture, you set the stage for an extension. Your brand becomes a modular entity fit for the addition of new sub-brands.
There are various ways to architect a brand. Each architecture type offers a different approach to leverage (or not) the parent name.
With APPLiA, Home Appliance Europe, we have a strong master brand that leverages its strength with national associations that feature the master brand name modified by a national description.
APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The APPLiA brand architecture capitalises on deep audience loyalty—its target audiences care about the brand promise they know and love.
The APPLiA brand is the result of a rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.
For APPLiA’s Director-General, Paolo Falcioni, the brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.
Since its founding 25 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.
An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.
A strong brand enables you to express your core values effectively to your targeted audiences.
Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.
More information:
http://www.inextremis.be
“Online platforms and communities can again be deployed for the organising of research and the collection of first-hand data leading to new insight. Joining or creating groups online can allow the right people to be reached, as well as allowing access to a large number of opinions. Asking the right questions on general or specialist forums, can be used to garner opinion from target user groups”
— Collaboration in Creative Design: Methods and Tools.
Sawing off the branch you’re sitting on!
Forests are home to 80% of the world’s fauna and flora. They provide living space, livelihoods, water, fuel and food for 1.6 billion people while contributing to climate regulation that benefits all of humanity.
WWF is committed to ending the destruction of the world’s vital forests through the zero net deforestation and degradation goal by 2020.
The principle is to record no absolute losses of forests in quantities such as in quality while providing some flexibility.
For example, allowing deforestation of degraded forests to meet local needs in return for restoring an equivalent area in a significant biodiversity corridor is a wise compromise.
Achieving this goal would not only conserve the natural resources and ecosystem services we depend on, but also contribute significantly to keeping global temperatures rising below the 2 ° C mark.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, promoting the reduction of pollution and wasteful consumption.
The communication agency Page in extremis is proud to contribute to this effort by collaborating with WWF-Belgium. In close collaboration with the WWF’s communication team, Page in extremis has produced the brochure “Imported deforestation! Let’s stop sawing the branch”.
Page in extremis is very honoured to serve for 10 years an international organisation such as the WWF. The environmental attention is one of the founding pillars of the communication agency who is continually operating since its creation 25 years ago (January 1994) for the main ecological key-players such as:
- the United Nations Environment Programme (UNEP),
- the European Environment Agency (EEA),
- the Convention on the Conservation of Migratory Species of Wild Animals (CMS),
- Greenpeace,
- the European Wind Energy Association (WindEurope) and many others.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
“Brands are not passive. They do not merely appear. They are about action. Doing something. Choosing something. Believing something. They motivate people to buy. To choose. To vote. To commit. To recommend. To connect”
— Sartain, Libby in Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business.
Brand new design for the WCO News!
New layout, a new hierarchy of information: it is under a new formula that WCO News magazine will be published from now on.
The current sections will be maintained, but the “priorities” will be better highlighted. WCO News is distributed free of charge in English and French to Customs administrations, international organisations, non-governmental organisations, the business community, and other interested readers.
The World Customs Organization (WCO), established in 1952 as the Customs Co-operation Council (CCC) is an independent intergovernmental body whose mission is to enhance the effectiveness and efficiency of Customs administrations.
Today, the WCO represents 183 Customs administrations across the globe that collectively process approximately 98% of world trade. As the global centre of Customs expertise, the WCO is the only international organisation with competence in Customs matters and can rightly call itself the voice of the international Customs community.
The quarterly magazine of the WCO is designed and produced by the communication agency, Page in extremis in close collaboration with the WCO communication team.
The Belgian communication agency, Page in extremis is an official provider of the international organisation.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of cross-platform communication programmes.
More information:
http://www.inextremis.be