“Social listening tools are something that every organization of every size should be using. They allow you to monitor a number of different social channels to look for activity around certain phrases or topics. This capability can be used at a number of stages throughout social media campaigns and they are an essential tool for effective social media use”
— Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
Life the online experience of the new PGEU annual report!
The online experience is the new frontier of differentiation.
The time when you could only limit yourself to duplicate your publication on the internet is ended.
Now your readers want more: you need to share emotions with them through real interactions based on more personal experience.
A variety of factors influence an online’ experience: emotional connection, personalisation, Social Media integration, enhanced visuals.
The PGEU annual report 2018 offers you such an experience based on interactive infographics, interview videos, a user-friendly digital timeline of the year, a map in motion representing the geographical location of the members, smooth access to essential topics relevant to the year.
PGEU is an independent, international non-profit association representing the interests of European community pharmacists and community pharmacies. PGEU’s members are the national associations and professional bodies of community pharmacists in 33 European countries including the EU Member States, EU candidate countries and EEA/EFTA countries.
PGEU’s vision is that community pharmacists are recognised and supported by national health systems as key health professionals making a dynamic, sustainable, and evolving contribution to the health of individuals and communities they serve while strengthening European health systems.
The online annual report is the result of the collaboration between PGEU staff and the communication agency Page in extremis.
Page in extremis is delighted to benefit from the repeated trust of PGEU for several years.
The secret of this successful collaboration is the result of the mindset of the Page in extremis’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
https://pgeu-annual-report.eu/
http://www.inextremis.be
“… a good understanding of where your brand adds most value ensures better decisions on where to make savings when necessary, as well as more efficient use of resources to keep the things that will keep any company going: a loyal customer, and some security of demand.”
— Clifton, Rita in The Economist: Brands and Branding.
CER, the Voice of European Railways at a glance!
190 079 km of railway lines are managed by CER member companies in Europe. Passengers travelled 489 million kilometres by train in Europe in 2017. Cargo goods travelled 535 million kilometres by train in Europe in 2017.
The newly updated version of the CER ‘Who We Are’ brochure introduces the European Association and outlines critical facts and figures on the European railway sector in different areas including infrastructure, passenger and freight transport, economics, environment, interoperability and safety.
CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.
CER members represent 71% of the European rail network length, 76% of the European freight business and 92% of rail passenger operations in Europe.
In 2015, Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.
Page in extremis is specialised in corporate and institutional communication. The communication agency builds strong corporate and institutional brands and helps you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, tagline, and all those elements that create a consistent visual identity system.
More information:
Check the online version: http://www.cer.be/who-we-are
“People are the core of any design project, and having a good range of insights is crucial for a successful project result. The ideas of the omnipotent, individual designer contrasts starkly with the need to collect insight from other people”
— Collaboration in Creative Design: Methods and Tools). Springer International Publishing.
An Award for the Transatlantic Economy Report 2018!
Yesterday, AmCham EU won the Award for the “Best Association Publication” for the Transatlantic Economy Report 2018 at the European Association Awards 2019.
The Transatlantic Economy Report 2018 presented the most up-to-date facts and figures about the EU-US economic relationship. The research was conducted independently by Dan Hamilton and Joseph Quinlan of the Center for Transatlantic Relations, Johns Hopkins University.
The communication agency Page in extremis congratulates all its friends from AmCham EU. Page in extremis is proud to have participated in the Transatlantic Economy Report 2018 through the creative design of the publication. The report was developed within an intimate original dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.
Last week, the Transatlantic Economy Report 2019 has been launched during the Transatlantic Week. The updated version (2019) is also supported by an online platform entitled: Thriving Together.
Page in extremis realises major web-based communications projects for many well-known European institutions and associations.
For a reminder, in 2018 AmCham EU had already won the Silver Award for the “Best Lobbying or Advocacy Campaign” for the Single Market study campaign.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
Visit the platform: http://www.thrivingtogether.eu
Stay tuned with us: http://www.inextremis.be
“The Reputation Institute estimates that most organisations have an average of eight key audiences that are crucial to their success. These could be: customers, intermediaries or retailers, commentators and experts, media, staff, Government, regulators, suppliers and business partners”
— Langham, Tony in Reputation Management (PRCA Practice Guides).
The Home Appliance Industry in Europe, 2017-2018: by the numbers!
The third edition of the publication “By the numbers” of the home appliance industry in Europe shows a set of significant trends that have the potential to make a difference to the society.
Manufacturers have made concrete steps towards their 2025 goals - advancing sustainable lifestyles, living the connected home and accelerating Europe’s growth.
“Every edition of the APPLiA report aims at enriching the data snapshot we provide for the sector” stated Paolo Falcioni.
The APPLiA Director-General continues: “While in the previous version of the report, we illustrated the circularity of the material flows of the industry, the greatest novelty this year is the insight on how reparable home appliances actually are”.
The report is a valuable tool to lead an evidence-based discussion and the facts in it are indispensable in setting the vision of an innovative, forward-looking home appliance sector.
The publication is developed in 2 versions: a 48-pages publication and a whole online version. The Communication Agency, Page in extremis is proud to have contributed in osmose with the APPLiA communication team to the creative development and the graphical production of the 2 publications.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://applia-europe.eu/statistical-report-2017-2018/
http://www.inextremis.be
“Early design requires designers to be creative and able to challenge established ways of thinking, to identify opportunities and even to be able to reframe and re-conceptualize situations. Designers need to generate concepts that will deliver clear value to stakeholders; they should be able to communicate concepts, and collect suitable feedback but also communicate the value proposition of their design to different stakeholders”
— Collaboration in Creative Design: Methods and Tools.
FIEC releases its Construction Manifesto for Action
Through its 31 national member federations in 27 European countries (24 EU & EFTA and Turkey), FIEC represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.
FIEC speaks for the European Construction Industry. The European construction industry contributes 9% to the EU GDP and employs 14.5 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.
FIEC’s manifesto prioritises key areas for action covering the three pillars of sustainability: people, planet and profit.
Health and safety and skills; climate change and the Circular Economy and investment and fair competition all feature in the manifesto, which coincides with a period of transformation in construction as the industry accelerates the adoption of digital technology.
This wide-ranging representativeness of FIEC was officially recognised in several studies undertaken on behalf of the European Commission, so that since the creation of the European Sectoral Social Dialogue «Construction» in 1999, FIEC has been the Social Partner representing employers.
The publication is the result of the co-creative framework that occurred between the FIEC team and the creative staff of the communication agency, Page in extremis.
About Page in extremis:
The communication agency helps create and develop each of your publications as an appendage of larger strategic communication plans.
Page in extremis builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
“Essentially, each reputation arena has a different logic for earning reputation. On the one hand, what is important is expertise, facts, and a good monolog. On the other hand, earning reputation demands throwing oneself into the dialog, emotions, and passion. All of the arenas are inherently public”
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals).
Just launched: The Transatlantic Economy 2019!
This year’s Transatlantic Week theme was “Atlantic drift? The EU, the US and the WTO in a new world”.
The tectonics of the global economy are rapidly shifting, creating new challenges for the historic EU-US partnership and the role of the WTO.
Can we avoid a transatlantic drift – or even a global one?
The transatlantic economy is responsible for €5.5 trillion total commercial sales and employs 15 million workers on both sides of the Atlantic.
A strong, vibrant EU-US relationship delivers growth and stability for businesses and citizens.
The Transatlantic Economy Report 2019 has been launched during the Transatlantic Week.
This annual report presents the most up-to-date facts and figures about the EU-US economic relationship.
This year’s edition features new inserts on topics such as Brexit and the EU-US auto trade and investment landscape.
The study includes dedicated profiles for 30+ European countries and all US states.
The research was conducted independently by Dan Hamilton and Joseph Quinlan of the Center for Transatlantic Relations, Johns Hopkins University.
Page in extremis is proud to participate in the creative development and the graphical production of the Transatlantic Economy Report 2019.
The brochure has been developed in close collaboration with Thibaut L'Ortye and his team at AmCham EU.
The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.
More information:
For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)
http://www.inextremis.be
COMING SOON: Thriving Together, an online platform showcasing the deep ties that bind Europe and the United States
“If design is something that is able to improve our lives and shape our behaviour, it self-evidently originates from, and involves, people”
— The Open University. Design thinking.
Brussels inhabitants move their body with Prosport!
“Sport must remain an activity of leisure and well-being accessible to all. It must be concerted to meet the needs and desires of everyone regardless of age, sex, place of life”, said Benoit Hellings, Alderman of Climate and Sports, within the last edition of the Prosport magazine.
Within the city of Brussels, Prosport is the organisation in charge of the promotion of the largest football stadium in Belgium, the King Baudouin Stadium. Prosport ensures a maximum occupancy of the arena by organising events.
Prosport magazine is the primary communication tool related to sports for the city of Brussels. The communication Agency, Page in extremis has been entrusted with designing and producing of the magazine, which is sent to all the Brussels inhabitants.
Readers will find Prosport Magazine has a contemporary design and a modern editorial approach. The layout has been developed in the framework of the Prosport brand conceived six years ago by Page in extremis to become a platform where sportive people and sports amateur come together. The purpose is to share an experience that creates a positive emotional attachment.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
“Creativity, which once gave added value, is now mandatory in today’s globally connected economy as vital to cultural, economical and social growth”
— J. Salenbacher in Creative Personal Branding