Print versus digital, where are we?
Five years ago, the majority of communicators were absolutely convinced that the digital wave would completely sweep the print industry.
Everyone was confident that publications such as annual reports would quickly disappear and be replaced by digital publications distributed online.
At the moment, it is clear that the pace of this digital revolution in the field of communication seems to have slowed down or even almost reversed. More and more communicators ask for having something physical to share with their audience.
Is that still a problem of mentality or rather a resistance to change?
2019 may be a crucial year in understanding the phenomenon.
Definitely, the printed formula and the digital one have both advantages and disadvantages. Perhaps it is not absolutely essential to make a choice between one and the other solution. Both are parallel solutions offering a real complementary impact.
Whatever your communication channel, the communication agency Page in Extremis can help you in the realisation of your impactful media.
For example, in close collaboration with Seldia, the European direct selling association, the communication team uses print or digital possibilities in a complementary way. The choice of the solution depends directly on the habits of the targeted audiences. Thus, the annual report remains preferably read in printed format while the channels used to promote this publication to the same audience is paradoxically that of social media.
Interested in reviewing your means of communication according to your audiences? The communication agency, Page in extremis can help you optimise your communication plan.
More information: www.inextremis.be






