— L. Percy in Strategic Integrated Marketing Communications
Did you know how the Adecco Group contributes to the integration of refugees in the labour market?
According to the UN Refugee Agency (UNHCR), the number of people displaced globally by conflict has reached a staggering high of 60 Million. These asylum seekers had to leave their lives behind – and start anew.
In 21 EU member states, an asylum seeker has to wait six months or longer before being allowed to work. These long waiting times translate into delayed integration into society.
On EU average, it takes between five and six years to integrate more than 50% of humanitarian migrants into the labour market and as much as 15 years to reach a 70% employment rate.
Refugees have a high risk of being unemployed, and if they are working, they usually work below their level of qualification.
The Adecco Group wants to contribute to the labour market integration of refugees. An online campaign has been developed to attest how the group helps to provide jobs and job training for those in need.
In close relation with the communication team of the Adecco Group, Page in extremis has developed a micro-site completed with a set of teasers to diffuse on the social media.
The Adecco Group wants to match talented people with the job opportunities and employers they’re looking for. On any given day, they connect over 700,000 people across 60 countries with fulfilling opportunities that make the most of their skills now and enable them to develop new expertise for the future.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Interested in a digital approach for your campaign?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.
For more information:
http://www.adeccogroup.com/sustainability/social-responsibility/european-refugee-welcome-crisis/
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http://www.inextremisbranding.eu
http://www.inextremisdigital.eu
— B. A. Schenck in The Digital Plan — A practical guide to creating a strategic digital plan
What happened to European children in 2016?
You will find the answers is in the new Eurochild Annual Report.
Eurochild is a network of organisations working with and for children throughout Europe, striving for a society that respects the rights of children.
The work of Eurochild is underpinned by the United Nations Convention on the Rights of the Child (UNCRC), the most signed international human rights treaty that grants all children and young people a comprehensive set of rights.
The new Annual Report of the organisation highlights the fact that if progress towards the full realisation of children’s rights in Europe suffered several setbacks, 2016 also brought significant positive developments.
Two examples: (1) the Council of Europe adopted a 6-year ambitious children’s rights strategy with high-level political commitment from many of its 47 member states; (2) the UN Committee on the Rights of the Child issued two new General Comments giving guidance to governments on public spending for the realisation of children’s rights, and implementation of children’s rights during adolescence.
In 2016, Eurochild welcomed 17 new members after a vote by the General Assembly. Eurochild has a total of 178 members, from 33 countries, including organisations and individuals working to promote children’s rights in Europe.
Page in extremis is proud to have participated in the creative development and the graphical production of the annual report.
Page in extremis has extensive expertise in communication with sensitive issues. The communication agency creates and refreshes human-centered brands and develops percussive digital and classic media.
Since 1994, the broad experience of the Belgian communication agency has been extended to more than four hundred annual reports.
Be energised by our know-how, contact us!
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
— D. Kerpen in Likeable social media
The voice of the lighting industry in Europe has a brand new website!
LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000 lighting companies who employ more than 100,000 people over Europe.
With the implementation of the new website and the publication of the LightingEurope’s Strategy Roadmap 2025, the association is focussing on the strategic growth drivers for the industry that will benefit the European users and the environment: LEDification, Intelligent Lighting Systems, Human Centric Lighting and Circular Economy.
LightingEurope has the ambition to create a regulatory framework that improves the quality of lighting and thereby the quality of life. This frame will foster freedom of innovation and deliver a broad range of opportunities for the lighting industry.
The new website depicts in detail the new vision of LightingEurope for the next years. With energy efficiency seen as a given fact, LightingEurope defines enabling drivers to achieve growth in the value of light to society.
Page in extremis has developed the Webdesign and the production of the LightingEurope website in close collaboration with the communication team of LightingEurope.
Page in extremis has realized major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
See all the key messages from LightingEurope on their new website http://www.lightingeurope.org
— P. Temporal in Branding for the Public Sector — Creating, building and managing brands people will value
Four dates for Brussels Sports Days and a new logo!
Four days, four districts and be initiated to the sport you want: that is the program of the Brussels Sports Days organised by the City of Brussels!
The City of Brussels invites you to a real sports village.
Come and test yourself on a run of 100 meters distance, and being initiated free of charge by professionals to other sporting disciplines: golf, basketball, taekwondo and petanque.
The ambience will also be musical and dancing with the salsa entertainment while the smaller ones will enjoy the joys of the inflatable castle.
Four dates to mark in your agenda:
April, 29: Square Palfyn;
May, 6: Pietonnier de Bruxelles;
May, 25: Atomium;
July, 1: Bois de la Cambre.
The City of Brussels has entrusted the communication agency, Page in extremis with the mission to create a new logo and a dynamic visual system for the new edition of the Brussels Sports Days.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
— M. Gobé in Emotional Branding — The new paradigm for connecting brands to people
The yearly Economic Report of the World Employment Confederation has just been released!
The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the role of the employment industry in enabling work, adaptation, security and prosperity.
50 million people globally accessed the labour market via an employment agency in 2015
Regarding penetration rate, agency work represents a limited part of the global working population averaging just 1.7%. The USA leads the field at 2.2%, followed by Japan (2%) and Europe (1.9%).
The highest-placed European country is France in 5th place with 2 million hires.
Across the markets covered in the report, current trends show a diversification of the employment industry.
Employment agencies also guided some 3 million individuals through their career management or job search, and they enabled adaptation by closing skills gaps and placing unemployed youth in work.
Following Denis Pennel, Managing Director at the World Employment Confederation, numbers show two things: “first, agencies provide both an entry point to the labour market and a stepping stone to permanent hiring. Second, the industry creates decent jobs that would otherwise not exist. In India for instance, 92% of companies would not make permanent hires if agency work was not available”.
Finally, the report points that the employment industry reduces frictional unemployment and has an impact on public budgets.
The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the report. The result is a comprehensive publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.
An online version of the publication is on the road and will be soon published.
Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.wecglobal.org/index.php?id=200
http://www.inextremis.be
— Hitchens, J. and Hitchens, P. in Successful Brand Management In A Week
ASECAP has updated two significant brochures related to the security on the motorways: “Life-Saving Chain in ASECAP” and “Ghost drivers.”
Life-Saving Chain in ASECAP is a publication that aims at providing a clear overview of all the actions taken after an accident.
The brochure carefully describes the critical operations that are activated by different stakeholders in case of an accident to save lives and avoid any related dangers to the people. These procedures are often a chain system where several actors (police, concessionaires, fire brigades, emergency services) are actively involved and share different responsibilities.
“Ghost drivers” is the second publication related to motorways security matters.
Ghost drivers have been the cause of severe accidents in different Member States, and they represent an emerging threat to road safety policies in the EU.
This phenomenon consists of those vehicles driving in the wrong direction on a motorway posing a grave danger to other drivers.
Indeed, wrong-way crashes are relatively infrequent, but they are more likely to produce serious injuries and fatalities compared to other types of accidents.
The publication sheds more light on the direct experiences of the ASECAP members confronted with this emerging issue and provides a comprehensive picture of the situation in different countries stressing the need for joint actions and initiatives between toll road operators and other relevant stakeholders.
Both publications are the result of a close collaboration between the ASECAP communication team and Page in extremis.
Based in Brussels, the communication agency, Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.
For more information:
www.inextremis.be
www.inextremisdigital.be
www.inextremisbranding.be
— J. Mahoney in Strategic Communication — Campaign Planning
Community pharmacy, a public health hub
The community pharmacy network provides many opportunities for public health activities. With extended opening hours and no appointment needed for advice or services, community pharmacy is more accessible than any other healthcare setting.
An estimated 46 Million people visit the community pharmacy network in Europe every day. Community pharmacies are available to a range of individuals in both good and poor health, and to those that may not have formal contact with any other health professional.
The PGEU Report 2016 entitled “Community pharmacy, a public health hub”, features various examples of the public health activities of community pharmacists. The report illustrates these activities under the three domains of public health: health protection, health improvement, and health service delivery and quality.
PGEU is the voice of Community Pharmacy in Brussels. The European Association represents the community pharmacy perspective concerning legislative and policy initiatives at EU level which affect the profession and public health.
The organisation maintains regular contacts with the European Commission, the European Parliament, the Committee of Permanent Representatives (COREPER) and the Economic and Social Committee.
PGEU is part of a network of over 10 European healthcare professionals’ organisations via which European Medicine Agency engages with healthcare.
The PGEU 2016 Annual Report is the result of the close collaboration between the PGEU’s communication team and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations engage with their stakeholders and convey their messages through innovative publications and digital tools.
For more information:
— J. M. Bryson & F. K. Alston in Creating your Strategic Plan — A workbook for public and nonprofit organizations
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
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Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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