Communication Agency Brussels - Your Partner in Design and Brand

A Brand Audit! For what purpose?

An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.

A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.

A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.

But how to know when to operate a rebranding exercise?

The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.

For more information:
www.inextremis.be

In 2014, leading Latin American cancer experts from the BIG network met in Porto Alegre, Brazil, to analyse the clinical research situation in Latin America, with a focus on breast cancer.

The specialists investigate how they could optimise collaboration between themselves and internationally and draw up a plan of action.

Medical journalist Jenny Bryan discusses the topic with participants of the 2014 BIG Latin Retreat as well as with other opinion leaders in the field trying to understand from various angles the challenges faced and the opportunities.

Dr Màrcio Debiasi shares his experience in the first Clinical Research Management Training Programme for young oncologists organised by BIG, together with the European Organisation for Research and Treatment of Cancer (EORTC) and the Latin America Cooperative Oncology Group (LACOG).

Finally, Fernanda Schwyter presents Projeto CURA: an innovative and creative initiative from LACOG aiming to raise awareness and support cancer research in the Latin American region.

Read more in the latest BIG Research in Focus newsletter that explores cancer clinical research in Latin America through the eyes of local and international experts.

BIG Research in Focus is a twice a year publication, focusing on a specific topic related to breast cancer research and published by BIG, the largest global research network dedicated solely to breast cancer.

BIG encompasses 55 member groups worldwide, which are breast cancer focused collaborative research groups or data centres.

The communication agency Page in extremis has designed and produced the periodical in close collaboration with the BIG’s Communication team.

Based in Brussels, the communication agency has expertise in institutional and corporate communication.

The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

Data Analysis for effective border management

“Customs already has a substantial amount of data at its disposal, beginning with data submitted for the Customs clearance process,” wrote the Secretary-General of the World Customs Organization in the official magazine of the global Institution — WCO News.

Following Dr Kunio Mikuriya: “thanks to the development of digital technology, Customs can tap into data from other government agencies, commercially available databases, and open sources information platforms, such as digitised global public records and multilingual news sources”.

All this explains why the Secretary-General has defined “Data Analysis for Effective Border Management” as the WCO’s annual theme for 2017.

The last edition of the WCO News develops a full comprehensive core thematic section on the matter. A dossier in which Dr Kunio Mikuriya declares his confidence in the innovative future of the WCO by stating: “Data, used in conjunction with analytics and other emerging technologies, will, I am quite sure, provide us with new opportunities to realise our objectives”.

The quarterly magazine of the WCO is designed and produced by the communication agency, Page in extremis in close collaboration with the WCO communication team.

The Belgian communication agency, Page in extremis is an official provider of the international organisation.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of cross-platform communication programmes.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Why avoiding any confusion when you rename your organisation?

WWF originally stood for “World Wildlife Fund”.

In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For Nature”.

The United States and Canada, however, retained the old name.

In 2001, the resulting confusion caused by the name change, together with its translation into more than 15 languages, led the WWF Network to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: WWF.

Nowadays, WWF is one of the world’s largest conservation organisations: the organisation has offices in more than 80 countries around the world and employs about 6,200 full-time staff.
The central secretariat for the network  - called WWF International - is located in Gland, Switzerland.

WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.

WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in.  All the while trying to reduce humanity’s impact on this life and in these places.

The communication agency, Page in extremis, based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.

In close collaboration with the WWF’s communication team, Page in extremis creates and produces various vibrant communication projects for WWF-Belgium.

Since its creation, in 1994, the concern for the environment is a founding pillar of Page in extremis.

Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has expertise in matters implying complexity and sensitive environmental messages.

Page in extremis benefits from a large in-house graphic team who develops digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

Be.exemplary has rewarded 10 architectural projects!

Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.

The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.

Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.

Here is the list of the 10 awarded projects:

1. CROIX DE FEU

2. BUDA

3. QUATRE VENTS A TOUS TEMPS

4. RENOVATION DE LA TOUR BRUNFAUT

5. QUARTIER HELMET

6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE

7. Complexe CENTR’AL

8. CITÉ VAN MEULECOM

9. LYCÉE MARIA BOODSCHAP – GYMNASE

10. ILOT DE SPIEGEL

For a detailed overview of each project, please visit: http://beexemplary.brussels

The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.

In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.

Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.

Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.

For more information:

http://www.inextremisdigital.be

http://www.inextremis.be

http://www.inextremisbranding.be

The ANEC brand new website is online!

ANEC is the European consumer voice in standardisation.
ANEC represents the European consumer interest in the creation of technical standards, especially those developed to support the implementation of European laws and public policies.

ANEC also has an interest in the application of standards, including market surveillance and enforcement, accreditation and conformity assessment schemes.

ANEC also seeks to influence the development or revision of European legislation related to products and services that are likely to affect the consumer, particularly when reference is made to standards.

ANEC participates principally through its voluntary experts in the standards development work of the three European Standardisation Organisations (ESOs) recognised by the European Union and EFTA:
CEN (www.cen.eu)
CENELEC (www.cenelec.eu)
ETSI (www.etsi.org)

The ANEC new website has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ANEC.

Located in Brussels, the communication agency develops dynamic websites since 1994.

Page in extremis proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or renewal of your visual identity supported by easy to use guidelines and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

The EU Single Market is turning 25 this year

The original vision of the Single Market project was to create a single, prosperous economic area. People, goods, services and capital would move freely. European citizens would enjoy rising standards of living.

Twenty-five years down the road, has the Single Market delivered on this promise?

From 1995 to 2011, Single Market integration has progressed slowly but steadily across the Member States. In 2015, the EU-wide index measuring integration was 30% higher than in 1995.

But today, backsliding in integration could mean undoing years of progress.

Discover a complete analysis with the study entitled  "The EU Single Market: Impact on Member States". The study is commissioned by the American Chamber of Commerce to the EU and conducted independently by LE Europe.
Please refer to the report for detailed figures and Member State overviews.

The Communication Agency, Page in extremis is proud to have participated in the creative development and the graphical production of the report.
The result is an impactful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, the American Chamber of Commerce to the EU and LE Europe.

An online version of the publication is on the road and will be soon published.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.inextremis.be

Over the past 18 months, the Community of European Railway and Infrastructure Companies (CER)  has kept up to promote rail as the backbone of European mobility and as a key enabler of the European Union’s long-term strategy for decarbonising its economy.

In the last Annual Report of the European organisation, Rüdiger Grube, the CER Chairman said: “We will continue working closely with the European institutions on improving the performance of the railway sector and delivering our contribution to an even stronger sustainable Europe”.

Known as the voice of European railways, CER ́s role is to represent the interests of its members by actively providing an input to EU policy, in particular, to support an improved business and regulatory environment for European railway undertakings and infrastructure managers.

CER brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.

CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.

Page in extremis is proud to have participated in the creative development and the graphical production of the CER annual report. The result is a vibrant and impactful publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and CER’s communication team.

Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.

That means that since 1994, the broad experience of the communication agency has been extended to more than four hundred annual reports.

The communication agency has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:
http://www.inextremis.be