— J. Mahoney in Strategic Communication — Campaign Planning
This year, Paris will welcome the 45th ASECAP Study and Information Days.
On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.
The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss the various developments for the decarbonization of transportation.
The two-day discussions will be marked by political and technical sessions about subjects falling under the responsibility of ASECAP’s various Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.
On the first day of discussions (Tuesday 30 May) the different developments for the decarbonization of transportation, as well as the finance tools for the new mobility needs and trends for the infrastructure of the future, will be examined from a political angle.
Furthermore, three policy sessions will be dedicated regarding the state-of-the-art on EETS, the smooth transition to more innovative, safe and efficient ITS solutions and road maintenance to provide road infrastructures offering the highest standards of safety.
Two technical sessions and one marketing session will mainly shape the second day (Wednesday 31 May). Experts will make presentations on subjects falling under the reduce of CO2 emissions and the digitalisation of motorway sector.
Finally, as a closing session, the EU and the US will discuss the current and future key challenges for the toll industry.
You will find the two-day conference programme on the event website.
The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— J. Signorelli in StoryBranding — Creating standout brands through the power of story
The newly updated version of the CER ‘Who We Are’ brochure introduces the European Association and outlines key facts and figures on the European railway sector in different areas including infrastructure, passenger and freight transport, economics, environment, interoperability and safety.
CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.
CER brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.
In 2015, Page in extremis, the Belgian communication agency, specialised in branding, has strengthened the visual identity of CER, The Voice of European Railways.
Page in extremis is specialised in corporate and institutional communication. The communication agency builds strong corporate and institutional brands and helps you refresh, with great success, your existing identity programme.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a consistent visual identity system.
Source:
http://www.cer.be
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— J. Ingledew in How to have great ideas — A guide to creative thinking
Did you know that metallic objects, dating back more than 2,000 years, already contained nickel?
In the 19th century, nickel came to prominence in plating and alloys such as “nickel silver”.
Stainless steels were discovered early in the 20th century and nickel was found to have a very beneficial role in many of the standard grades, a situation which continues to this day.
Alloys based on nickel were found to have excellent corrosion resistance and high-temperature resistance, which made them suitable for chemical plants and also allowed the practical realisation of the jet engine.
As a result of these developments, nickel enjoyed a vigorous growth of demand in the 20th Century and remains to do so.
Nickel is highly recyclable and is an essential material for current and future technologies – making it a crucial element for European growth.
Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.
Do you want to know more about Nickel, discover the publication “Life of Ni”, a blockbuster hit of the Nickel Institute Europe.
The brochure translated into many languages results of a close collaboration between the communication team of Nickel Institute Europe and their agency partner for communication, Page in extremis.
Located in Brussels, the communication agency Page in extremis has extended experience in the adaptation of specific communication needs into powerfully communication tools.
We can help you reinforce your communication objectives.
Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.
More information: http://www.inextremis.be
— C. Slade-Brooking in Creating Brand Identity — A guide for designers
Under the coordination of EUROCHAMBRES, the STEEEP project co-funded by the EU’s Intelligent Energy Europe programme was launched in March 2014. The aim of the 3-years project was to reduce participating SMEs’ energy use by 10 to 15%.
For this, EUROCHAMBRES and 36 Chambers of Commerce and Industry from 10 different European countries provided 600 cross-sector SMEs with tailored training and guidance on effective energy management tools and practices targeted towards specific national or regional needs.
A brochure has been developed illustrating a selection of success stories from participating SMEs across Europe that took the decision to pursue cost cuts through implementing an energy management strategy.
This brochure presents some of the success stories that emerged from the Chambers’ work with European SMEs set on the road to achieve up to 15% of energy savings.
Following, DR. Richard Weber, Eurochambres Chairman: “These provide clear evidence that being innovative in terms of energy efficiency is an economic success factor. I hope that these examples will motivate more SMEs to follow suit”.
The brochure is the result of a collaboration between the communication team of Eurochambres and the communication agency, Page in extremis.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The renewal of your visual identity supported by easy to use guidelines developed in a clear and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.
4) The creative development and production of original printed and digital communication projects.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— S. Heller and G. Anderson in The graphic design idea book
The WiM Association is the international association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.
The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.
This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.
Key elements of the moderation message are communicated through targeted communication materials such as an online video.
In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.
The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.
More information:
http://www.inextremis.be
— B. Ulger and G. Ulger in Constructing organisational identities on the web: A case study of the presidency of religious affairs in Strategic Communication for Non-Profit Organisations — Challenges and Alternative Approaches
To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.
Here are 10 ideas for digitalising your event promotion:
- Create landing web pages for your event that shows your unique value proposition
- Use a short, consistent hashtag on all communication about the event
- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.
- Engage potential participants on social media by asking them to vote on some aspect of the event
- Promote videos showcasing speakers and sponsors to get people excited about the event
- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.
- Create a page for your event on Facebook
- Advertise your event in spaces you already own, such as your email signature or your social media cover photo
- Livestream your event so people can share the video during and after
- Make sure you measure data, so you know which marketing tactics are most effective.
Located in Brussels, the communication agency helps you promote and personalise your important events.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
For more information:
— R. K. Srivastava in Role of Brands in Managing Innovations in The Future of Branding
Why is Storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains reasons:
1) The storyboard allows checking if the concept work. The storyboard determines the direction the animation is going to take.
2) While creating the storyboard, you can write and test impactful punch lines and dialogues.
3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.
4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.
Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways
The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”
The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
— M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites A guide for an Efficient Digital Communication
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
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