"If the journalist was only going to read 30 words what would you want them to be? That’s your opening paragraph. The whole story in a sentence or two. To do this you have to strip it down to the bare essentials"

— S. Middleton in Build A Brand in 30 Days

Latest CO2 reduction by Europe’s airports announced!
Airport Carbon Accreditation has continuously succeeded in reducing significant levels of carbon dioxide emissions.
Following the last edition of the Achieving Carbon Reduction brochure: “year 7 of...

Latest CO2 reduction by Europe’s airports announced!

Airport Carbon Accreditation has continuously succeeded in reducing significant levels of carbon dioxide emissions.

Following the last edition of the Achieving Carbon Reduction brochure: “year 7 of the programme was no exception with a total reduction of 206,090 tonnes of CO2 achieved”.

This new release of the publication from ACI EUROPE is related to Airport Carbon Accreditation — the only institutionally-endorsed, carbon management certification standard for airports.

ACI EUROPE is the voice of Europe’s airports, representing over 450 airports in 44 European countries. The members of the association handle 90% of commercial air traffic in Europe.

Based in Brussels, ACI EUROPE leads and serves the European airport industry and maintains close links with other ACI regions throughout the world.

The communication agency Page in extremis signs the update of the brochure.

Page in extremis is a communication partner who offers you specific services in corporate and institutional communication with a particular focus on branding and the development of digital and classic media.

Page in extremis helps you realise innovative and astonishing publications. 

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"

— I. Moderandi in The Strategic Meeting Process — How to Structure Your Marketing Activities to Achieve Better Results

Global biodiversity is declining at an alarming rate, putting the survival of other species and our future at risk.
The latest edition of WWF’s Living Planet Report brings home the enormity of the situation - and how we can start to put it right.
The...

Global biodiversity is declining at an alarming rate, putting the survival of other species and our future at risk.
The latest edition of WWF’s Living Planet Report brings home the enormity of the situation - and how we can start to put it right.

The Living Planet Index reveals that global populations of fish, birds, mammals, amphibians and reptiles declined by 58 percent between 1970 and 2012.
We could witness a two-thirds decline in the half-century from 1970 to 2020 – unless we act now to reform our food and energy systems and meet global commitments on addressing climate change, protecting biodiversity and supporting sustainable development.

The communication agency, Page in extremis is proud to have participated to the living planet report through the production of the two language versions of the Belgian edition (French and Flemish).

The environmental concern is one of the pillars of Page in extremis since its creation in 1994. Page in extremis has worked with global associations like Greenpeace, WWF, the European Wind Energy Association (WindEurope) but also with international organisations like the United Nations Environment Programme (UNEP) and the European Environment Agency (EEA)

UNEP is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment

EEA is the EU Agency providing sound, independent information on the environment for those involved in developing, adopting, implementing and evaluating environmental policy, and also the general public.
In close collaboration with European Environmental Information and Observation Network and its 33 member countries, the EEA gathers data and produces assessments on a broad range of topics related to the environment.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives. The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, startling publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

https://wwf.be/fr/living-planet-report-2016/
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"

— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement

A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion,...

A new website for the European Retail Round Table!

The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others.  Each retailer has both physical stores as well as multichannel operations in Europe.

The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.

ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.

To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.

The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.

Located in Brussels, the communication agency develops dynamic websites since 1994.

Page in extremis proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

"A vision describes in brief what the organization should look like as it successfully implements its strategies and achieves its full potential. A vision statement answers the question, Where and what do we want to be? Or put more fully, What light we look like, or what might we ideally be in future given expected opportunities, challenges, and anticipated action needed to get there?"

— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A workbook for public and nonprofit organizations

The WCO has published the 81st edition of WCO News, the Organization’s flagship magazine aimed at the global Customs community.
This edition features a special dossier on the 2016 Council Sessions, in particular, the latest developments in the core...

The WCO has published the 81st edition of WCO News, the Organization’s flagship magazine aimed at the global Customs community.

This edition features a special dossier on the 2016 Council Sessions, in particular, the latest developments in the core WCO areas of work: tariff and trade affairs, trade facilitation, enforcement, and capacity building.

It also puts a spotlight, in its focus section, on the Customs brokers profession, including the practices adopted by some Customs administrations related to licensing and regulatory regimes.

Other highlights include articles covering the quantification and taxation of carbon emissions, the protection of cultural heritage through enhanced cooperation between Customs officers and museum professionals, and much more.

The magazine is published and distributed free of charge three times a year, in February, June and October, and is available online or in paper format.

In close collaboration with the WCO communication team, the WCO news is designed and produced by the communication agency, Page in extremis.

The Belgian communication agency, Page in extremis is an official provider of the international organisation.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"A values statement should articulate how the organization will conduct itself. The statement should answer the question, How do we want to treat others and how we want to be treated ourselves?"

— J. M. Bryson and F. K. Alston in Creating your strategic plan — A workbook for public and nonprofit organisations

2014-2015 has been a period of growth and action for the Wine in Moderation Programme but also a year of planning for the future bringing new thoughts and ideas.
Starting with a brief explanation of the Programme, with its values and missions, the...

2014-2015 has been a period of growth and action for the Wine in Moderation Programme but also a year of planning for the future bringing new thoughts and ideas.

Starting with a brief explanation of the Programme, with its values and missions, the “Wine in Moderation Programme Implementation Report 2014-2015” then provides a clear understanding of the Programme’s achievements with new infographics, dedicated pages for each National Coordinator and Ambassador Company to present their actions.

A large number of success stories are exposed giving the reader the opportunity to know more about the different events and activities developed by WiM members.

Furthermore, the report brings originality and innovation with it and is available in two formats:
A short version which puts into perspective the primary outcomes per mission of the 2014-2015 period;
An extended version which acts as a window to Wine in Moderation’s journey the last two years.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for developing the report and ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

This report is an excellent opportunity to spread the efforts, results and impact of the Wine in Moderation Programme and we warmly invite you to share them with whoever you think might be interested.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"First, determine what you need to accomplish. For example, you may need to generate a specific number of leads, raise your visibility in a certain industry or geography, or communicate a key message across different media. Set tangible goals for your traditional media plan. Each traditional media vehicle has benefits and drawbacks. When you’ve defined your goals, you can decide which vehicle will work best. Make sure you plan how to measure your campaign as well."

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.
Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that...

Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.

Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that matter: citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their last annual report in both digital and printed versions.

The results are two vibrant and impactful publications made within a close dialogue framework involving the communication department of citydev.brussels and the Creative Unit of the communication agency.

The online and the printed version includes the last innovative trends for annual reports.

For online reports, that means:
1) Parallax Scrolling
Scrolling single-page is an efficiently way to encapsulate the essential information related to your annual report.
2) Single-Page Responsive  (mobile-friendly).
With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
3) Movement and interactivity
Combining action with more interactivity is going to produce amazing and memorable results.

Located in Brussels, the communication agency, Page in extremis has realised annual reports for many global corporations, worldwide institutions and European associations.

Page in extremis is a strategic communication firm that
build brands and strengthen reputations.

For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

"Determine how your prospects buy.
List the steps that you think prospects logically take from the time they recognize a problem to the time that they purchase a solution.
Talk with te customers or ask your sales reps for more insight.
Figure out what steps they take, what they need to know at each step, and how you can deliver that information most effectively"

— I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Fit for the Market (F4M) is up and running!
“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.
The specific objective is to enable smallholder farmers,...

Fit for the Market (F4M) is up and running!

“Fit For Market” (F4M) is part of the 11th intra-ACP indicative programme (2014-2020) between the European Union and the ACP Group of States.

The specific objective is to enable smallholder farmers, producer groups, farmer organisations, and micro, small and medium enterprises, to access international and domestic fruit and vegetable markets by complying with SPS issues and market requirements, in a sustainable framework.

The aim is to support these companies so that they can benefit from current and future opportunities on international, regional and national markets.

F4M is due to be rolled out over five years (2016-2020) with a total budget of € 25 million (of which € 20 million from the European Union).

F4M comes within the scope of COLEACP’s mission to “develop an agricultural and food product sector (especially fruit and vegetables), that is inclusive and sustainable, primarily in the ACP States and between these countries and the European Union”.

The first half of 2016 was marked by the end of the activities of COLEACP’s two flagship programmes, PIP2 and EDES.
Thanks to the resources made available by the EDF for these two Programmes between 2010 and 2015, companies supported by COLEACP benefited from a 62% turnover increase, creating thereby 100,000 jobs.
Results that paved the way for F4M.

For more information about PIP2 and EDES, you can refer to the COLEACP annual report 2015.

The publication has been designed and produced by the communication agency, Page in extremis in close collaboration with the COLECAP communication team.

Page in extremis helps create and develop each of your publications as an appendage of larger strategic communication plans.

Page in extremis is based in Brussels and has expertise in institutional and corporate communication. The multidisciplinary team build brands and strengthen the reputation of global corporations, leading institutions and European associations.

More information:
http://www.coleacp.org/en/system/files/file_fields/2016/06/09/2015coleacpannualreport-web_0.pdf

http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

"A SWOC/T analysis can help the organization identify its critical success factors (CSFs). These are the things the organization must do or criteria it must meet in order to be successful in the eyes of its key stakeholders, especially those in its external environment"

— J. M. Bryson and F. K. Alston in Creating Your Strategic Plan — A Workbook for Public and Nonprofit Organizations