Communication Agency Brussels - Your Partner in Design and Brand

How to maintain consistency in your visual communication?

Consistency creates visibility and recognition. When you have defined your visual identity, it is essential to apply it consistently to all the touch point between your Brand and your various stakeholders.
Some hints can help you succeed in this task —For better performance, consider them as a whole method.

Succinctly, here are described the seven steps process for maintaining better consistency for your Brand:

Step 1: Alignment
Coherence in your visual identity is easier to manage when you have an internal and external alignment. Internally, your visual identity needs to be founded on your Brand values and your behaviours.
Externally, the alignment with your core idea, your positioning and the experience of your stakeholders must be exposed.

Step 2: Set guidelines
When a strong brand is aligned, a guiding set of rules is easier to define. The rules should not necessarily be unvarying: in our current world, they can be flexible or, even better, dynamic. However, the most significant concern is that the rules should be well determined and applied rigorously. You need to develop and share a central document that gathers all rules to use. This handbook is called a Brand guide.

Step 3: Name a Brand Guardian
A Brand guide is not sufficient. You need someone in your organisation that checks the consistency of every branded touch points before to diffuse them. This person is called a Brand Guardian.  Often, a member of the Communication Department plays this crucial role.

Step 4: Training
Ideally, the Brand Guardian must be helped in his task by the staff of your organisation. To arrive at this level of engagement, you need to communicate the fundamental of your Brand to every colleague. Then you need to explain your Brand rules and train them on how to use it. Therefore, you can use them all as Brand Ambassadors.

Step 5: Communicate
Communication is central to the process. You need to communicate the most significant pillars of your Brand to your main external stakeholders. This will help your partners to understand better the way you would like to be seen by them. Besides, why not, they can also become your Brand Ambassadors?

Step 6: Repeat
Don’t be afraid to replicate your main messages, images and visuals. Studies show that a person needs to be faced with a Brand at least six times before being able to memorise it. Internally, this could appear unpleasant but you can avoid the motionless feeling by developing flexibility in your visual expression.

Step 7: Refresh
Nowadays, the world is moving faster than ever. New technologies bring new ways to think and express your Brand. You need to update your visual identity on a regular basis. If you update the general look and feel of your brand at least each year, your Brand will not appear old fashioned and you will never be obliged to make radical modifications. We do not speak about your logo and the main pillars of your communication but the general visual environment of your brand.
Think about it: the institutional brand of the Grand Father does not connect anymore with anyone, except for the supporters of a bygone era.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise Brand guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication projects.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

The 44th annual ASECAP days wear the vibrant colours of Spain

This year, Madrid will welcome the ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.

The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.

The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.

Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

The wine in moderation: a whole programme!

By assuming leadership in urging moderation and responsibility in wine consumption, the wine sector helps prevent alcohol abuse and misuse by enabling young people and adults to make responsible and informed decisions to support a sustainable lifestyle.

The primary objective of the “Wine in Moderation Programme” is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are passed through information campaigns, targeted communication materials, etc. and cover topics like healthy attitudes towards wine, the risks associated with hazardous and harmful consumption, the wine culture in general, etc.

The campaigns are planned and developed by national coordinators in collaboration with other national stakeholders and respect the different legislative restrictions as well as the culture and traditions of each country.

They are adapted based on specific events, and can be developed in various forms (broad, tailor made, online/offline, TV, etc.).

The “Wine in Moderation Programme” has seen the emergence of many tailor-made campaigns at a national level in the last couple of years.

In 2011, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation” Programme. The vision behind that programme is to secure responsible and moderate wine consumption patterns.

The association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.

More information:

http://www.inextremis.be

Pharmacy with you throughout life!

As independent professionals located in almost every town, village, and community, pharmacists have a unique relationship with the public.
With their skills and expertise and their unrivalled accessibility to patients, they are ideally placed to support efficient health care systems by providing targeted services which promote better health at every stage in patients’ lives, from infants to elderly.

Nothing surprising therefore that the 2015 Annual Report of the Pharmaceutical Group of the European Union (PGEU) is entitled “Pharmacy with you throughout life”.

“We are perfectly placed to support efficient health care systems by providing targeted services which promote better health at every stage in patients’ lives, from infants to elderly” stated in the report, Darragh O’ Loughlin, the PGEU President 2015.

PGEU is the voice of Community Pharmacy in Brussels. The European Association represents the community pharmacy perspective concerning legislative and policy initiatives at EU level which affect our profession and public health.

The organisation maintains regular contacts with the European Commission, the European Parliament, the Committee of Permanent Representatives (COREPER) and the Economic and Social Committee. PGEU is part of a network of over 10 European healthcare professionals’ organisations via which European Medicine Agency engages with healthcare.

The PGEU 2015 Annual Report is the result of the close collaboration between the PGEU’s communication team and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative publications and digital tools.

For more information:

http://www.inextremis.be

http://www.inextremisdigital.be

http://www.inextremisbranding.be

Light is life!

From earliest stages of life on earth, life has been based on light. For over 100nyears, electric light has made it possible to learn, work and live at almost any place and time on earth.

Over recent decades, a lot of effort has gone into reducing the energy consumed to make this possible. In the coming decade, the development of new lighting systems will enable the properties of natural lighting to increase the quality of life in many daily situations.

The Strategic Roadmap is an inspiring publication that illustrates in detail the new vision of LightingEurope for the next decade.

LightingEurope is the industry association that represents the lighting industry in Europe.

With energy efficiency seen as a given fact, LightingEurope presents the growth drivers for the European lighting market: better quality of lighting through LEDification, intelligent lighting systems and human-centric lighting based on a circular economy.

A result will be an increased number of jobs in Europe.

The European lighting industry is the world leader in lighting systems technology and Human Centric Lighting.

The Strategic Roadmap is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.

LightningEurope has selected Page in extremis as a partner for the development of its communication programme.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

http://www.inextremisbranding.be

http://www.inextremisdigital.be

Ciett actively contributes to the future of work debate!

As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.

Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.

The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.

As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450  billion.
And as always, there is much more data to be found in the report.

There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.

The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.

There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.

This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.

The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.ciett.org/economicreport2016/

http://www.inextremisdigital.be

http://www.inextremis.be

The Key to Making Your Kid a Star Athlete!
In association with the Sporting school of the ULB and numerous sports clubs, the Sports service of the City of Brussels organises various sports training courses for young people from 8 to 16 years old.

These sports holidays address young people with residence on the territory of the City of Brussels or enrolled in a school situated in the area of the City. It can also involve young members of a Brussels sports circle.

These quality activities aim at the initiation and perfection in diverse sports: multisports, tennis, football, rugby, athletics, rowing, sailing.

The brochures of information with registration forms are distributed before every school holiday at the House of Sports, in schools, sports centres of the City and the swimming pools.

The brochures are the result of the collaboration between three partners: the Sports service of the City of Brussels, the association Prosport, and the communication agency, Page in Extremis.

The publications follow the look and feel of Prosport developed by the branding company, Page in extremis.

Within the city of Brussels, Prosport is the organisation in charge of the promotion of the biggest football stadium in Belgium, the King Baudouin Stadium. Prosport ensures a maximum occupancy of the arena by organising events.

The renewed brand Prosport is conceived to become a platform where like-minded people come together. The goal is to share an experience that creates a positive emotional attachment.

The communication agency, Page in extremis has created a dynamic visual system: the graphic designers have defined one recognisable component and leave room to play with the others.

The Internet, social media and technical innovation have given brands the opportunity to behave like living organisms.

Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be

Did you know that metallic objects, dating back more than 2,000 years, already contained nickel?

In the 19th century, nickel came to prominence in plating and alloys such as “nickel silver”.

Stainless steels were discovered early in the 20th century and nickel was found to have a very beneficial role in many of the standard grades, a situation which continues to this day.

Alloys based on nickel were found to have excellent corrosion resistance and high-temperature resistance, which made them suitable for chemical plants and also allowed the practical realisation of the jet engine.

As a result of these developments, nickel enjoyed a vigorous growth of demand in the 20th Century and remains to do so.

Nickel is highly recyclable and is an essential material for current and future technologies – making it a crucial element for European growth.

Some 688,000 jobs across Europe are directly and indirectly dependent on the nickel value chain.

Do you want to know more about Nickel, discover the “Life of Ni”, the newest publication of the Nickel Institute Europe.

The brochure results of a close collaboration between the communication team of Nickel Institute Europe and their agency partner for communication, Page in extremis.

Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into powerfully communication tools.

We can help you reinforce your communication objectives.

Page in extremis is a conversation companion which can translate your communication needs into effective communication media.

Page in extremis offers you specialised services going from corporate and institutional branding to the development of digital and classic media.

More information: http://www.inextremis.be