— J. Signorelli in StroryBranding — Creating standout brands through the power of story
Together, we can protect life on our planet—including our own.
Together, we can achieve WWF’s mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
The world’s leading conservation organization, WWF works in 100 countries and is supported by 5 million members globally.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, promoting the reduction of pollution and wasteful consumption.
WWF works with hundreds of companies globally – from consumer goods giants to leading banks to help:
- reduce their ecological footprint,
- encourage sector and market shifts towards sustainable solutions,
- redirect financial flows to support conservation and sustainable ecosystem management, and
- accelerate necessary policy changes for a sustainable future.
Page in extremis, a communication agency based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.
In close collaboration with the WWF’s communication team, Page in extremis has produced the Annual Report 2015 of WWF-Belgium.
The concern for the environment has been a founding pillar of Page in extremis since its creation in 1994.
Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has an expertise in matters implying complexity and sensitive messages.
Moreover, Page in extremis benefits from an in-house graphic team who develops digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
— C. Holloman in The Social Media MBA — Your Competitive Edge in Social Media Strategy Development & Delivery
Hi Digital World! Bye-bye Print?
While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.
- Newspapers and magazines have devoted readers: they can stay in houses or offices for months or years while digital can disappear into cyberspace.
- Readers are more engaged when reading printed material than websites, which are often skimmed.
- There is something about print that gives a sense of legitimacy.
In fact, it is a nonsense to create a competition between the digital communication and the print. Both present different advantages depending the part of the audience you are targeting.
The best way to communicate with your entire audience is to utilize as many channels as possible; this should not exclude print.
Print still maintains its stance as a powerful and necessary component of a communication campaign.
Finding the right balance between various media will ensure you a larger diffusion of your important messages.
The World Customs Organization apply very well this dissemination strategy: WCO News is the magazine of the organisation and is distributed free of charge in English and French to Customs administrations, international organizations, non-governmental organizations, the business community and other interested readers.
The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.
In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
— DK Hollan in Branding for Nonprofits — Developing Identity with Integrity
Seldia has released the European Code of Conduct for Direct Selling!
Seldia is the European Direct Selling Association.
The objective of Seldia is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers are aware of its benefits and advantages, as well as its contribution to national economies.
Seldia has adopted a Code of Conduct to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.
The Code is a measure of self-regulation as developed by Seldia, which all members are obliged to follow.
A leaflet titled “DOs and DON'Ts in Direct Selling” accompanied the brochure. The easy-to-read support summarises the key principles of the Direct Selling Code.
Seldia has entrusted Page in extremis with the visual design and production of both documents. In 2010, Page in extremis had revitalised the association’s communication through its rebranding.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Based in Brussels, Page in extremis has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core idea of your organisation into brilliant visual systems.
More information:
http://www.inextremis.be
http://www.inextremisbranding.be
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
FIEC’s 10 proposals to tackle climate change
During the COP21 international summit in Paris, FIEC was co-hosting its own climate change event a few miles away, with its French member federations.
FIEC speaks for the European construction industry.
The European construction industry contributes 8.8% to the EU GDP and employs 14.1 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.
This wide-ranging representativeness of FIEC is officially recognised, and since the creation of the European Sectoral Social Dialogue “Construction” in 1999, FIEC has been the Social Partner representing employers.
Aware of the challenge that climate change implies for European territories and citizens, the European construction industry, from SMEs to global companies, supports the European Union objectives to limit the extent of global warming to 2°C up until 2050.
Closing the conference, FIEC President, Mr Johan Willemen, launched FIEC’s ten proposals to tackle climate change:
1. Promote energy efficiency of Europe’s built environment
2. Strengthen cities’ and territories’ resilience to climate change
3. Promote low carbon and climate resilient infrastructure and buildings
4. Encourage contractual innovation
5. Promote technical and technological innovation
6. Focus financing on sustainability
7. Strengthen network interconnectivity
8. Support training and upgrading of skills
9. Encourage the use of low-carbon and recycled products
10. Engage with the circular economy
With the intends to intensify the dialogue and cooperation around climate change, a brochure has been developed by FIEC, in collaboration with the communication agency, Page in extremis.
The Belgian communication agency turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
— D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and management
Discover UNEP in EUROPE 2015 Year in review!
The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of the UNEP.
UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.
The following topics are in the spotlights:
- Green Economies shown to trump business as usual
- Organic agriculture under the spotlight
- Sustainable actions, technology and visions take stage for World Environment Day
- Mountain Adaptation Outlook series launched at COP21
- Powering cities with sustainable energy
- Reinforcing collaboration in Central Asia
- Developing biodiversity indicators across the region
- Ensuring a collective commitment for the Caspian Sea
- Environment and security: a fragile relationship
- Strengthening the science-policy interface: the Pan-European GEO assessment
- European CEO among Champions of the Earth
- Advancing regional partnerships
The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://unepineurope.org/year-in-review-2015/
http://www.inextremisdigital.be
— M. J. Hatch and M. Schultz in Taking Brand Initiative — How companies can align strategy, culture, and identity through corporate branding
LightningEurope under the spotlight!
LightingEurope is the industry association that represents the lighting industry in Europe.
The association is the voice of more than 1000 lighting companies who employ more than 100,000 people over Europe.
The daily mission is to advocate and defend the lighting industry in Brussels while reconciling it with ongoing EU policy aims.
In doing so, LightingEurope is dedicated to promoting efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
LightningEurope focuses mainly on three areas:
Energy & Environment
By supporting the phase-out of inefficient light sources, the European lighting industry has contributed actively to the energy saving and environment policies and strategy of the EU Commission.
LightningEurope will further support the legislators shaping the EU legislations like the Ecodesign “One Lighting Regulation”, the new Energy Labelling Regulation proposal, the Energy Performance of Buildings Directive revision and others.
Growth
Growing the business of the Lighting Industry in Europe and at a global level is one of the pillars of the work of LightingEurope.
Beyond
With technical trends like digitalization, miniaturisation, integration of products to systems or connecting and controlling things via the internet, LightingEurope is looking at lighting beyond the task of illumination.
Digitalized lighting can be a source of information, communication (IT) network and enabler of human well-being.
LightningEurope has selected the communication agency, Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating an integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremis.be
— I. Motee in 60 minute brand strategist — The Essential Brand Book for Marketing Professionals
How to guarantee consistency in your communication?
Before to answer, it is important to understand why for an organisation is an asset to ensure consistency in its visual communication.
From the creativity point of view, this requirement may seem counterintuitive. Indeed, it seems justify to propose a panoply of creative visuals, and that demonstrate your dynamism and modernity. Besides, within an organisation, the feeling of lassitude can emerge from the regular usage of the same visuals.
However, at the opposite, it is essential to consider that your audience is never exposed in your visual identity like you are.
More than this, numerous studies show that your targeted audience must be confronted, at least, six times with the same visuals, before your message to be finally memorised.
Considering this, it makes sense that the consistent application of the same visuals reinforces the performance of your communication.
The question who arises is: “How to ensure the consistency of your communication?”
First, you need to define your essential messages carefully. Secondly, you must translate them into visuals. And then, you can consistently repeat the visuals on different communication channels in order to multiply your presence and the number of crossing with your audience.
To help you ensure the consistency on multiple channels, a very practical tool exists: the Brand Guide.
Essentially, a Brand Guide is a document that establishes specific guidelines on how the main aspects of an organisation brand to be handled. It sets rules for creating a unified and identifiable presence for your brand. A Brand Guide defines, describes, and presents samples of what your organisation and its main messages look like in various visual media and on the different communication channels.
The Brand Guide helps the staff to communicate the messages of their organisation adequately. It outlines the vision and mission. The Brand Guide fixes usual questions like: Who are you as an organisation? What are your main messages? What visuals are associated? How should the logo be used? What is the correct use of the organisation names?
Too few communication teams take the time to create a Brand Guide. In the absence, inconsistent content may be applied.
Interested in developing a Brand Guide for your organisation?
Located in Brussels, Page in extremis is a strategic communication agency.
Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information: http://www.inextremis.be and http://www.inextremisbranding.be
— DK Holland in Branding for Nonprofits — Developing Identity with Integrity
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
Looking for a Partner?
Ask for an Agency Presentation!
page@inextremis.be
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