— L. Sartain and M. Schumann in Brand from the Inside — Eights Essentials to Emotionally Connect Your Employees to Your Business
Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!
Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.
In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.
Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.
Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.
In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.
Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.
Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.
Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be
— A. Macarthy in 500 Social Media Marketing Tips
Step by step, the End of the year festivities are approaching and it will be soon time to think about your Greeting Cards.
Each year the digital team of the communication agency, Page in extremis, develops electronic Greeting Cards for several European Associations and Worldwide Institutions.
At first sight, these cards are above all an emotional way to tell others that they count for you. And of course, this is the most important thing.
But E-cards have another interesting dimension, they can be a very efficient way to make unforgettable your key messages!
Receiving a Greetings Card is always a pleasant moment and in this period we are more inclined to towards the other. That is why the E-Greetings Cards are a real positive opportunity to effectively convey your most important messages.
Likewise, digital is the perfect format to be shared on social media and therefore your messages to be better diffused to a larger public.
With personalised E-cards you can instantly connect with partners who matter most!
If interested to develop your E-cards with us, call us?
Located in Brussels,” Page in extremis is a strategic communication agency.
We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
— B. Delaney’s in Nonprofit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
The European AIDS Clinical Society Biennial Report 2015 is the first edition of the newly launched report that has been distributed during the 15th European AIDS Conference, held in Barcelona, October 21-24, 2015.
The European AIDS Conference is held every two years. EACS aims at bringing together scientists from all over Europe to facilitate an exchange of the latest information regarding clinical aspects of the disease.
As Professor Manuel Battegay, EACS President, said: “the Biennial Report is "a new way to illustrate to our constituency during each biennial EACS Conference what has been achieved and what lies ahead for Europe’s largest Society of health care professionals working in the eld of HIV/AIDS.”
The report includes information about the Society’s achievements and its organisation.
The European AIDS Clinical Society is a not-for-profit organisation whose mission is to promote excellence in standards of care, research and education in HIV infection and related co-infections, and to actively engage in the formulation of public health policy, with the aim of reducing HIV disease burden across Europe.
Page in extremis is glad to have participated in the creative development and the graphical production of the Biennal Report.
The result is a vibrant publication which was made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and EACS communication team.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes brands and develops digital and classic media.
More information: http://www.inextremis.be
— N. Smith in Successful Social Media Marketing
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
— A. Macarthy in 500 Social Media Marketing tips — Essential advice & strategy for business
“Imagine one world, one standard, one vision: improving patient safety” was the theme of the 28th Global GS1 Healthcare Conference.
Held twice per annum, the Global GS1 Healthcare Conference is a key event for sharing information to the GS1 Healthcare community.
Healthcare leaders from private industry and government agencies present the progress of worldwide efforts to implement GS1 standards that improve patient safety, supply chain security and efficiency.
The three-day conference combines plenary sessions, implementation reality sessions (small working groups), working lunches, introductory sessions and many opportunities to network.
The full programme of the last conference held in Budapest has been produced by Page in extremis.
The communication agency, based in Brussels, can help you create or reinforce your brand and develop your digital and classic media.
Source: http://www.inextremis.be
— D. K. Breackenridge in Social Media and Public Relations — Eight new practises for the PR Professional
A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.
Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.
Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.
The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.
Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.
Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremis.be
— J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough NonProfit Branding — Seven Principles to Power Extraordinary Results
The “Migratory Species Champion Programme” is a campaign lead by the CMS Secretariat under the aegis of the United Nations Environment Programme
The CMS Secretariat has its headquarters in Bonn, Germany and among other things is responsible for the production and dissemination of information products to promote the work of the Convention on the Conservation of Migratory Species of Wild Animals.
As an environmental treaty under the aegis of the United Nations Environment Programme, CMS provides a global platform for the conservation of migratory animals and their habitats. CMS brings together the States through which migratory animals pass, the Range States, and lays the legal foundation for internationally coordinated conservation measures throughout a migratory range.
As the only global convention specialising in the conservation of migratory species, their habitats and migration routes, CMS complements and co-operates with a number of other international organisations, NGOs and partners in the media as well as in the corporate sector.
The visual identity of the campaign is signed by the communication agency Page in extremis.
Page in extremis is specialised in corporate and institutional communication. The communication agency creates and refreshes corporate and institutional brands and develops digital and classic media.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
More information: http://www.inextremis.be
— L. Gaines-Ross in Corporate Reputation — 12 steps to Safeguarding and Recovering Reputation
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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