"A branded energizer is a branded product, promotion, sponsorship, symbol, program, or other entity that by association significantly enhances and energizes a target brand, with both the branded energizer and its association with the target brand being actively managed over an extended time period."
— David A. Aaker in “Brand Portfolio Strategy”
(Source: inextremis.be)
"That requires you to learn enough about each marketing discipline and media option so that you can recommend the combination that will achieve the best results at the most efficient cost"
— R. Salomon in “The Art of Client Service”
(Source: inextremis.be)
"Phrasing your problem as a question immediately gets your mind working on solutions rather than on the pragmatics associated with the project."
— T. Henry in “The Accidental Creative: How to Be Brilliant at a Moment’s Notice”
(Source: inextremis.be)
"How to force a Connection? 01 Choose a connection… / 02 Make two lists… / 03 Combine styles, messages, or functions… / 04 Choose one or more viable ideas…"
— Ellen Lupton in “Graphic Design Thinking: Beyond Brainstorming"
(Source: inextremis.be)
"A critical step in trying to find solutions is to clearly define the challenge. The way a challenge is framed will impact the way it is solved."
— Stephen M. Shapiro in “Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition”
(Source: inextremis.be)
"Do that which is close to your heart.
It’s an expression of what you love in life, and others will recognize that."
— Stefan Bucher in “Idea+Ology, The Designer’s Journey: Turning Ideas into Inspired Designs”
(Source: inextremis.be)
"A fun way to quickly produce visual concepts is to apply action verbs to a basic idea."
— Ellen Lupton in “Graphic Design Thinking: Beyond Brainstorming”
(Source: inextremis.be)