"Tell me and I’ll forget,
Show me and I might remember,
Involve me and I’ll understand."
Show me and I might remember,
Involve me and I’ll understand."
— Benjamin Franklin
(Source: inextremis.be)
Conference identity - Aeroweek
Values
R&T and innovation
Environmental
(for ASD, a European association which represents the interests of industries in the aeronautics, space, defence and security sectors)
The main role of Eurogypsum’s name and logotype is to express in the most direct way possible the organization’s area of interest. As the words EURO and GYPSUM fulfil this task, they form the main part of the logo. Clearly composed in a contemporary typeface and “spiced” with green triangles, they create an authoritative, institutional but positive and “human” unit all at once.
"That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains"
— Steve Jobs on good design in BusinessWeek, May 25, 1998.
(Source: inextremis.be)
"Before social networks changed the relationship, brand conversation was one-way, flowing from company to consumer. The monologue is now a dialogue."
— Alina Wheeler and Joel Katz in “Brand Atlas: Branding Intelligence Made Visible”
(Source: inextremis.be)
Belgian TV talking about a brochure we designed in 2011.
http://www.rtbf.be/tv/emission/detail_en-quete-de-sens?id=85#.ToMKuimdWSw.gmail
"The multiplex telegraph was born out of a young, Scottish, immigrant boy’s love of a Nantucket girl, and the world became a different place because of it"
— Peter Fisk in “Creative Genius”, an innovation guide for business leaders, border crossers and game changers
(Source: inextremis.be)
Discover us…
"Simplicity is about subtracting the obvious, and adding the meaningful"
— John Maeda, master of simplicity, in his book entitled “The Laws of Simplicity”
