"Make a list of your project’s objectives. Write them down as they come to mind, rank them according to importance, and asterisk the objectives that would invalidate the purpose of the project if not met. Take the highest-priority objective, expand it with a list of sub objectives, then expand the next. As you complete the first two or three, a broad outline of a creative concept will emerge"
— The Disney Imagineers in The Imagineering Workout — Exercices to Shape Your Creative Muscles
