The terms brand value and brand equity are often used as synonyms, but that is not correct. Brand value only describes the financial value of a brand. This financial value has different causes. The brand equity is only one of these causes

M. Burger in Brand Equity and Brand Value — Explanation and Measurement
Brussels based communication agencycorporate communicationinstitutional communicationBrandingBrand Strategybranding processVisual Identity - Creationvisual identity - rebranding