The main role of Eurogypsum’s name and logotype is to express in the most direct way possible the organization’s area of interest. As the words EURO and GYPSUM fulfil this task, they form the main part of the logo. Clearly composed in a contemporary...

The main role of Eurogypsum’s name and logotype is to express in the most direct way possible the organization’s area of interest. As the words EURO and GYPSUM fulfil this task, they form the main part of the logo. Clearly composed in a contemporary typeface and “spiced” with green triangles, they create an authoritative, institutional but positive and “human” unit all at once.