"An organisation’s Web site often must serve several audiences, including people who are learning about the group for the first time, researchers and others looking for expertise and commentary, and those who want to stay up-to-date on the group’s activities and accomplishments. Great care should go into strategic decisions about what the Web site is intended to do"
— K. Bonk, E. Tynes, H. Griggs and P. Sparks in Strategic Communications for Nonprofits — A Step-by-Step Guide to Working with the Media
