Build: Engage and empower— Give staff and volunteers the power to “live” the brand meaning via daily actions and interactions.
- Make the brand meaning part of the hiring, training, and feedback process.
- Free your staff to focus on their role of building and being the brand
J. S. Daw, C. Cone, K. D. Merenda and A. Erhard in Breakthrough Nonprofit Branding — Seven Principles to Power Extraordinary Results