"Essentially, digital branding is the personality of our organization, service or product created by the sum of all experiences that an individual has with that brand. This still includes things such as visual identity, but now also includes much more important and influential touchpoint such as social media interactions and online reviews. Your logo may make you recognisable, but it is you overall brand that decides what I remember you for"
— D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement
