Spadel group is the leading company in the mineral water market in Benelux.
The brands SPA, BRU, Brecon Carreg and Wattwiller are produced and marketed by Spadel Group.
The group is organised as a house of brands. The house of brands strategy involves an independent set of stand-alone brands each focusing on maximising the impact on a market. This strategy allows firms to position brands clearly on functional nbenefits and to dominate niche segment.
The brand architecture helps everyone in the organisation understand all the connections between corporate brand, sub-brands, and master brands.
In 2012, Page in extremis had been selected by Spadel Group to completely renew the graphic identity of Spadel Group.
Specialized in institutional and corporate communication, the experts team of the Belgian communication agency, Page in extremis, builds strong brands and helps you refresh your brand identity.
Page in extremis speaks about building brands, developing digital and print media and all those things that shape a visual identity.
More information: http://www.inextremisbranding.be
