A brand ambassador is someone who embodies the brand he or she is endorsing. Brand ambassadors provide trustworthy visibility to a brand.
Here is a short list of benefits of having brand ambassadors for your organisation:
- Brand ambassadors humanize your brand;
- Brand ambassadors help increase your social reach: brand ambassadors have already solid online reputations and a strong professional network of people in their industry;
- Brand ambassadors help protect your online reputation: they build a positive image of your brand through positive comments when necessary;
- Brand ambassadors provide positive word-of-mouth;
- They help increase traffic to your website;
- They help increase awareness of your brand.
A succesfull rebranding should envisage to transform a maximum of your stakeholders into real brand ambassadors. That is why if you envisage such an exercice it is always important to privilege an approach based on listening, dialogue and the research of consensus.
Developing a new brand requires diplomacy. Based in Brussels, the communication agency, Page in extremis, has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness.
The multidisciplinary communication agency team can help you define and translate the core-idea of your organisation into brilliant visual systems.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Source: http://www.inextremisbranding.be
Photo copyright: Jonathan Vahsen
