If you must do a press conference in a hotel room or indoor venue, remember that cameras need interesting visuals beyond people standing at a podium. At a very minimum, do a blowup of your logo for the podium. Positions it right under the microphone, not below the logo of the hotel

K. Bonk, E. Tynes, H. Griggs, P. Sparks in Strategic Communications for Nonprofits - A Step-by-step Guide to Working with the Media