Interested in the ingredients of a great Brand Strategy?
Navigating on the high seas without a compass and a map would be foolhardy.
It is exactly the same in what regards a communication programme!
If you do not want to reinvent the wheel with each new communication activity, you need to have a clear idea of “What your organisation is?“ and "What it stands for?”.
Actually, before even starting your communication programme, you need to compile a Brand Strategy, as a central document that gathers all the important strategic elements of your Brand expression.
First you need to create a strong Brand Strategy, then express it, train your staff and, finally, execute it consistently in communication programme framework.
The development of your Brand Strategy is a big opportunity to assure that every stakeholder connected with your communication activities is on the same page and speaks with the same voice.
Moreover, the strategic document regrouping the essential of your Brand Strategy will play a double role during the implementation of your communication programme:
- One: check that you develop every communication tool in alignment with your development strategy and your communication strategy,
- Two: avoid dissipating with an excess of creativity your important messages.
If your message is different every time your targeted audience see it, then you are always starting from zero with them!
A strong Brand Strategy enables to do more with less: rather than wasting time on expensive and inefficient activities.
Your focus should be the repetition of your communication messages, which in time assures a greatest and deeper impact on your audiences.
Moreover, each of your communication activity will reinforce each other through a logical and clever timeline.
Interested to know the ingredients that form a great Brand Strategy?
Located in Brussels, Page in extremis is a strategic communication agency.
Our multidisciplinary team can help you define the essential elements of a great Brand Strategy aligned with your organisation development objectives.
Page in extremis builds brands and increases the reputations of leading institutions, European associations and international corporations.
For more information: http://www.inextremisbranding.be