How to measure your organisation social media impact?
Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.
Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.
There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.
1) The monitoring means listening with purpose, which gives to your data value.
2) The measurement represents quantifying relevant data.
3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.
4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.
Interested in building your social media programme or creating measurement practices for your social media programme?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
www.inextremisdigital.be and www.inextremis.be
