Hi Digital World! Bye-bye Print?
While each media channel has its advantages and disadvantages, newspapers and magazines have some pros about digital forms.
- Newspapers and magazines have devoted readers: they can stay in houses or offices for months or years while digital can disappear into cyberspace.
- Readers are more engaged when reading printed material than websites, which are often skimmed.
- There is something about print that gives a sense of legitimacy.
In fact, it is a nonsense to create a competition between the digital communication and the print. Both present different advantages depending the part of the audience you are targeting.
The best way to communicate with your entire audience is to utilize as many channels as possible; this should not exclude print.
Print still maintains its stance as a powerful and necessary component of a communication campaign.
Finding the right balance between various media will ensure you a larger diffusion of your important messages.
The World Customs Organization apply very well this dissemination strategy: WCO News is the magazine of the organisation and is distributed free of charge in English and French to Customs administrations, international organizations, non-governmental organizations, the business community and other interested readers.
The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.
In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.
Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.
Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
