ECA, the association of European flight crew unions, which represents more than 38,650 pilots from 38 countries, asked the communication agency Page in extremis to design an international campaign : “Dead-Tired Campaign”.
The dead-tired logo is a combination of two elements supported by the foundation lines. First, there is the visual element depicting the plane flying towards safer havens.
Second, there is the dead-tired url, which should always be used as a reference to the website.
The foundation lines ensure that the logo is always presented with optimal contrast and maximum recognition.
“Fatigue is a hazard to aviation safety because of the reduction in alertness and performance it creates. Fatigue is a normal response of the human body to many aspects of flight operations such as: sleep loss, shift work, and long duty cycles. Its consequences on performance can be significant in an environment where flight crewmembers have to remain alert and ensure flight safety by their observations, communications and actions. The only effective treatment for fatigue is to get adequate sleep”.
