Toast to the new logo of the WiM Association!
WiM is an association founded in 2011 by the European wine sector to coordinate the European and global implementation of the programme “Wine In Moderation”.
WiM works to promote moderation and responsibility in wine drinking as a cultural and social norm, safeguarding the central place of wine in the gastronomic and cultural heritage of our societies while preventing and reducing alcohol abuse and the related harm.
As the communicator of their quality products and, as part of the self-regulation approach, the wine sector is the constant supporter of responsible communication and has defined a set of communication standards particular to the wine products.
The goal is to inform and educate about the inherited values of the wine culture as well as the social and health risks connected with excessive alcohol consumption and misuse thereby helping to make informed and responsible decisions about drinking compatible with a healthy lifestyle.
Today, WiM aggregates 18 members — among them, national associations, institutes and leading wine companies — highly respected for their excellence and their social responsibility commitment.
The WiM logo is a component of the communication strengthening coming from the collaboration between WiM and the strategic communication agency, Page in extremis.
Page in extremis has over 21 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
For more information:
www.inextremis.be
www.inextremisbranding.be
