"When and where an event takes place can have a significant impact on the overall success of the event. Select the ideal date and location (region of the city) for the event, keeping in mind the ebb and flow of your invitee’s busy season at work. Try not to schedule a major event in the middle of fiscal year budgeting or other high-pressure periods. Attendance will suffer if your event is not seen as a priority during a certain period"
— K. M. MCDonald in The 7 Stages of Highly Effective Event Management & Production — Best Practices, Policies and Procedures for Corporate Event Managers
