Promotional posters play a significant role in the panoply of the promotional material for an event.
The primary objective is to get the attention of the targeted audience.
Posters portray your professional image: they must be neat with clear branding. Posters should include logos, colours and the right taglines that represent the organising community and the sponsors.
The layout should be easy to read ensuring the key points stand out. The message should jump out at you immediately. Not every word is crucial, so highlight only when necessary.
Make sure you use strong images that support your message. We recommend using one large image. But if you need to use a lot of smaller images, then group them so they look like one entity.
Here are three samples of Event posters made for the City of Brussels by the communication agency, Page in extremis.
The Zumba Party at the Grand-Place of Brussels is a sporty and festive event with different dance styles. Several instructors lead the dance.
Zumba was developed in the 90’s and combines fitness with dancing.
The 100-meter sprint in your neighbourhood is an event to promote athletics, in different places in the city organised by the Sports service of the City of Brussels. Participants can make the 100m sprint with starting blocks and a professional timing and photo finish.
The City is also holding a golf initiation for young and old, led by professional golf instructors. Three time periods are provided for the different age groups. Each module lasts two hours and consists of seven workshops in various courses for groups of 10 to 15 people.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
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