To manage an event with effectiveness and impact, nowadays, everyone knows that it is essential to brand all of your primary touchpoints between your public and your Brand. Another cornerstone is to promote your event digitally.
Here are 10 ideas for digitalising your event promotion:
- Create landing web pages for your event that shows your unique value proposition
- Use a short, consistent hashtag on all communication about the event
- Use social media to get feedback from attendees about what they liked best, least, and what they hope to see for next time.
- Engage potential participants on social media by asking them to vote on some aspect of the event
- Promote videos showcasing speakers and sponsors to get people excited about the event
- Create a distinctive graphic for your speakers. That will encourage them to share the graphic on their social media pages.
- Create a page for your event on Facebook
- Advertise your event in spaces you already own, such as your email signature or your social media cover photo
- Livestream your event so people can share the video during and after
- Make sure you measure data, so you know which marketing tactics are most effective.
Located in Brussels, the communication agency helps you promote and personalise your important events.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns and, memorable events.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
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