"Transformation - animating design elements from one form into another - is one of the many joys of designing with digital tools. Allowing for objects to kinetically change or morph helps transform ideas from ethereal notions into concrete visuals; paper and screen are transformed from empty vessels into works full of meaning, and audiences are transformed from passive to active participants"
— S. Heller & G. Andreson in The graphic design idea book - inspiration from 50 masters
