"Market segmentation involves subdividing a market into a number of groups where the people in each group have some commonality or similarity"
— R. Curedale in Affinity Diagrams — A tool to tame complexity
About
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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