Co-branding, also called brand partnership, is when two organizations form an alliance to work together, creating synergy. The objective is to combine the strength of different identities — or to combine the different perceived properties associated...

Co-branding, also called brand partnership, is when two organizations form an alliance to work together, creating synergy. 

The objective is to combine the strength of different identities — or to combine the different perceived properties associated with these identities.

The United Nations Conference on Sustainable Development will take place in Brazil (June 2012) to mark the 20th anniversary of the 1992 United Nations Conference on Environment and Development.

The European Environment Agency will support the RIO+20 Conference. Page in extremis, a Brussels-based communication agency, was designated to develop the guidelines of this relationship.

Tags: Creativity - Brand strategy creative process visual identity - conference corporate communication Brussels based communication agency Brand Strategy