How to integrate the digital dimension into your rebranding?
The fast-paced world of digital media is a real challenge for organisations.
Nowadays, when building brands, it is essential to consider a precise understanding of the strategic impact and the tactical issues around the digital environment of the brand, particularly as social media have a significant role to play with communication.
The perception of our brand and reputation is more and more the sum of our online experiences that is why we need to understand how digital are impacting the target audience’s perceptions of us and we need to do this measurably.
Of course, your target audience has every experience of you: from your business cards to the tone of voice of your best opening speech but, now, all of these things are tied together by the online experience.
We can we can receive your coordinates over your email signature, and follow your talks through youtube or live streaming.
The number of different online touchpoints are expanding: website, web platform, online campaigns, e-newsletters, e-survey and many others social media.
It’s true that the majority of organisations are not using social media effectively, but they are doing more of it!
Because of all this, the meaning of the digital dimension of your brand must be considered from the starting point of your digitalisation process.
The transformation of CECED into APPLiA, the home appliance European association is a perfect example of “How to blend the digital dimension into your rebranding?”.
APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe.
It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances.
The home appliance industry is an essential European economic player.
The rebranding of the association has embraced all the digital aspects of its communication activities. The APPLiA’s website has been redesign, video interviews have been incorporated into the youtube channel, all the other social media have been reconfigured, and a consistent look and feel has been defined for the social presence, full online publications have been developed, email signature and a campaign website were also a part of the rebranding implementation. All of that was established in the framework of a digital presence strategy defined collaboratively during the initial strategic workshops of the whole branding process.
All the phases were driven by APPLiA’s management in collaboration with the communication agency, Page in extremis.
Based in Brussels, the communication agency can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
Interested in partnering with Page in extremis?
For more information:
http://www.inextremis.be
