"Preliminary planning is the most important aspect of successful event management. Good planning is a continuous process that should be adaptable and flexible throughout the duration of the planning period. Identify the objective and format of the event early on and ensure that teammates and leadership are on board with this vision"
— K. M. McDonald in The 7 Stages of Highly Effective Event Management & Production: Best Practices, Policies and Procedures for Corporate Event Managers.
