Essentially, each reputation arena has a different logic for earning reputation. On the one hand, what is important is expertise, facts, and a good monolog. On the other hand, earning reputation demands throwing oneself into the dialog, emotions, and passion. All of the arenas are inherently public
Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals).