"An organization’s culture is formed by shared meanings and a common understanding among people. Within a culture, people create their local realities by interpreting the things, activities, and events in the world around them. We can say that, within a culture, people make sense of their own behavior and the activities of the organizations to which they belong"
— Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals), Springer International Publishing.
