"If personality is the main part of brand identity, positioning is the other pillar of a brand’s strategic differentiation platform"
— Paul Temporal in Advanced Brand Management – 3rd Edition.
About
This is the blog of Page in extremis, an independant Communication Agency based in Brussels.
Discover our website www.inextremis.be
Page in extremis is a trusted communications partner for global organisations, and European institutions and associations.
With over 25 years of experience in brand development and design, we know how the world of European public affairs differs from mainstream corporate communications.
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