Branding an association is not the same as branding an enterprise or a product.
Institutional and corporate brands share similarities. But assumptions about corporate branding can sometimes leave a wrong impression of what association branding entails.
Page in extremis, an institutional and corporate communication agency based in Brussels, refreshed the logo and defined new guidelines for the Smoke Free Partneship, an association which is fighting for a world without tobacco.
The graphic design implemented in the 2012 Annual Report reflects this new direction. This allows to reinforce an efficient communication strategy.
