Brand usability is the extent to which a brand, as it is found in an organisation, can be used by those who need it to do their work.
Human-centred branding is a method that places the human side of branding at the center of its approach: it looks to be inspiring to those who work with the brand but also to users, and especially the way they can derive value from the brand.
Both aspects were central to our approach for the EATG’s identity renewal.
Page in extremis, located in Brussels and specialised in corporate and institutional communication, is a communication agency that excels in designing brand institutional strategy. The creative team knows how to translate a strategy and a vision into efficient visual communication.
