Because of the ephemeral nature of the events, designing for events is often considered as a specific discipline in itself.
This inherently short lifespan allows the designer to take some distance from the parent corporate visual identity.
But as the event design must also promote a singular experience — closely linked to the originator’ visual identity; the usual constraints must be respected.
There is a subtile “distance/proximity” paradoxe that must be developed intentionally.
Even before it begins, the mood surrounding the event must be captured: the save-the-date email, the invitation or the promotional poster must make the guest eager to attend.
The communication agency, Page in extremis can help you develop a singular identity for your important events.
Page in extremis is a communication agency specialised in corporate and institutional communication that works on visual identity across digital and classic media with notable worldwide institutions and international corporations.
Source: http://www.inextremis.be
